Google's robust ecosystem of tools are often overlooked or under utilized by store owners but are some of the most useful resources you can be using. Even if you are managing an outside agency or partner, it's great to have some understand of how the top tools function and what you can get out of them.

In this episode, Michael Campanaro talks give an explanation of the most used Google tools and how they can help your business and website grow.

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Tools mentioned in this podcast

Google Search Console

Google Data Studio

Google Optimize

Google Merchant Center

Google Workspace