An enormous amount of content is being consumed through video content and more people are going to platforms where video content exists to get answers to the questions they're trying to solve. Whether that be finding a new product or finding valuable resources that can help them with their every day life, video is key in the success for your brand. In this episode, we discuss the importance of getting started with video content and why your brand may be left out if you don't start producing it in some capacity in 2023. 

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Taking your brand to the next level will ultimately depend on how well you know your audience and how well your content relates to them. There are a ton of brands out there that think of their customer as, well, 'their customers' and that's where it ends. But there is so much more to learn and know about your customer that can better help you serve them the information that they care about. Creating a strong connection with your target customers can dramatically help to improve customer lifetime value and improve areas of your digital marketing strategy.

LinkedIn is one of the channels that seems to be often overlooked by brands, especially for those who are not doing strictly b2b business. However, there's so much that is left on the table in terms of opportunity on this platform that it would be pointless to not discuss it. 

In this episode, I dive into the platform from a birds eye view and talk about some of the key things you can do on there to assist with brand recognization, acquisition, and growing your brand. 

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Dropshipping has a lot of benefits but where we see a lot of people making mistakes is when they get into it with the wrong perception of what's possible. There's a massive amount of ads going around, telling people how easy it is to start making 7 figures with dropshipping. They tend to make it sound like it's instant and that anyone doing it is going to start making money right away. Although dropshipping can definitely be lucrative, you still have to understand that there is strategy and planning behind being successful with it.

In this episode, we talk about the issues with not getting the full story behind dropshipping and some of the top things to know before testing this out for yourself. 

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The challenge for brand growth in the future is going to come down to whether or not you uniquely stand out against your competition. With so many people focused on the trend of automations and ai, there is going to be a time where human relationships are valued even more since they may not be available. This makes for a great opportunity to strengthen your communication with your customers by implementing really amazing customer service into your brand’s strategy.

In this episode, I discuss some of the reasons why customer service is so valuable for brands and what tools or tactics you can start implementing today.

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Starting a podcast can seem like a pipedream or be one of those things that's left on your to-do list for years. One of the most common problems we see with brands and companies is that they don't have the band-width or time to put into this but they could be missing out on an opportunity to build long-term evergreen content. 

In this episode, Michael Campanaro discusses the key things you can do to get your podcast up and running as well as keeping the momentum once you get started. We dive into the benefits of podcasting alongside some tips & tricks to running your own.

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Building your brand can be a daunting process but it's important to integrate these key tactics onto your site in order to increase authority, improve conversions, and strengthen your ecommerce brand.

In this episode, Michael Campanaro dives into some of the top ways to increase conversions on your site using several low cost tactics. Some of these things you may already be doing but leveraging them in different ways may get more milage out of the assets and help your business grow in a variety of ways.

If this is your first time listening, thanks for checking out the podcast. Make sure that you subscribe and stick around for more episodes about scaling your ecommerce brand online with marketing & ecommerce tactics.

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Content creation is everything right now when it comes to low cost growth strategies for your brand. Of course, there are paid content strategies that can be used to scale your business faster but those are not as sustainable as content that can be leveraged across channels with little to no costs associated.

In this episode, Michael Campanaro discusses the benefits of some of the most well known strategies in content creation and how you should be leveraging them for your brand's growth.

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Google's robust ecosystem of tools are often overlooked or under utilized by store owners but are some of the most useful resources you can be using. Even if you are managing an outside agency or partner, it's great to have some understand of how the top tools function and what you can get out of them.

In this episode, Michael Campanaro talks give an explanation of the most used Google tools and how they can help your business and website grow.

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Tools mentioned in this podcast

Google Search Console

Google Data Studio

Google Optimize

Google Merchant Center

Google Workspace

In this episode, Michael Campanaro from Porters discusses the importance of creating more purposeful landing pages in order to increase conversions and lower acquisition costs in advertising. Broadly discusses various types of landing pages, these tips are meant to get your brain thinking about how you could make better, more specific pages for your audience and campaigns.

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