With the impending demise of third-party cookies a lot of us are trying to focus on building authentic relationships with our customers; to get back to serving our users best. A great way to do this is through community growth. So we were eager to welcome Community Growth Manager, Yassir Semlali at Orka Works. The Orka group is on a mission to improve the way the world works. Orka Works is a 2-sided marketplace where workers can find and apply for jobs, get background checks done, and get paid - all in one app. Yassir dives into acquisition efforts through high-intent channels and what it takes to drive community growth regionally to develop authentic relationships through storytelling and face-to-face time.