Thomas Helfrich is the Founder and CEO of Instantly Relevant, a progressive lead generation and MarTech (marketing technology) company helping businesses generate inbound leads from LinkedIn. With over 20 years of experience in consulting, marketing, and entrepreneurial executive coaching, Thomas has mentored hundreds of startup founders globally. He is also a LinkedIn influencer, international public speaker, social media figure, and a recognized thought leader in entrepreneurship, AI, and business leadership. 

In this episode:

When generating leads and brand recognition, many businesses employ traditional, antiquated strategies like cold outreaches. But this downgrades your brand to the spam category, reducing relevance and impact. What processes can you leverage to boost engagement and convert prospects into brand advocates?

For B2B companies, LinkedIn is ideal for acquiring new customers since it allows you to pinpoint and engage with your target audience and client profile. Thomas Helfrich’s systematic lead generation process involves demonstrating value to your prospects by engaging with their posts and creating directed content proposing solutions to pertinent issues. Avoiding self-directed sales pitches invites potential customers to connect with you and develop personal relationships.

Thomas Helfrich, Founder and CEO of Instantly Relevant, is Adi Klevit’s guest in this episode of Systems Simplified. Thomas shares social media lead generation and engagement strategies. He also discusses AI’s application in marketing and how to implement it into your processes, how to resolve common lead generation problems, and his phased LinkedIn engagement approach.