Leveraging LinkedIn to build your Professional Brand and Get Hired

Social media strategist and expert, Maria Bereket, joins Brandon Maslan and Jennifer K. Hill to discuss social media strategies for LinkedIn, Twitter, and Facebook. She emphasizes using LinkedIn for job hunting, since during the pandemic recruiters use LinkedIn as their primary recruiting tool and source for finding candidates. Bereket suggests using the other social media sites to network.

Exercise/Action step from the show: Bereket recommends looking up job descriptions and utilizing those key words to incorporate into your own LinkedIn profile to capture your ideal employer's attention.