This week, Lee talks to Craig Dean, a LinkedIn expert and coach, about how we can better use LinkedIn to leverage connection, and in doing so, create clients and leads so as to fortify and grow our business.

KEY TAKEAWAYS

• Many believe that a LinkedIn profile is some kind of resume for a job. If a profile is tailored this way, then it can be a barrier to gaining clients. It needs to be repurposed.
• Building a client base through LinkedIn is the art of building rapport, and starting conversations that begin connections between people.
• Connecting with people on LinkedIn should be treated the same way as a real world interaction. Consider the way in which we connect at networking events, and treat the conversation the same way.
• Never underestimate the power of a powerful banner. Catching the eye immediately is crucial as it makes you instantly memorable.

BEST MOMENTS

'I love helping people to achieve more'

'You take people from cold to sold'

'I help people to generate leads by teaching people how to start a conversation'

'The person on the other end is a person, and not a pound sign'

VALUABLE RESOURCES

Business Problems Solved Podcast        

Craig Dean LinkedIn - https://www.linkedin.com/in/craig-dean-influxeo/?originalSubdomain=uk

ABOUT THE HOST

For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.

In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material.

Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.

CONTACT METHOD

You can contact Lee Houghton on 07813342194

[email protected]

https://www.linkedin.com/in/lhoughton/