We know tradeshows and other live events are a big part of marketing for industrial companies. You spend a lot of money and time on them, and it’s important to squeeze out every ounce of value can from those live events.

Special guest, Moby Hayat, shares his insights on utilizing live events such as tradeshows and conferences to maximize networking opportunities and create compelling content. Moby has a wealth of experience in this area, having successfully implemented similar strategies at events like SXSW.