In this episode, Pam Torrey sits down with Erika Vumback from Get the Referral to explore the power of referrals in driving business growth. Erika shares insights into understanding modern customer needs, fostering strong relationships, and leveraging technology to streamline the referral process. From setting realistic goals to staying top-of-mind with customers, learn how businesses can thrive in today's competitive landscape by prioritizing organic growth through referrals. Tune in for practical tips and strategies to supercharge your referral program and achieve sustainable business success.