<p>Social media can be an invaluable tool for gauging audience behaviors to improve content.</p> <p>Digital strategist and ViviMae Labs founder Adrienne Sheares breaks down the value of "social first" content, utilizing social media to learn about your audience, and what metrics really matter when exploring analytics.</p>

Social media can be an invaluable tool for gauging audience behaviors to improve content. Digital strategist and ViviMae Labs founder Adrienne Sheares breaks down the value of "social first" content, utilizing social media to learn about your audience, and what metrics really matter when exploring analytics.

Leveraging Social Data to Improve Content

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI?

Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work?

[This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

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Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

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Leveraging Social Data to Improve Content

Leveraging Social Data to Improve Content