Jeff Gothelf, organizational designer and co-author of the best-selling Lean UX and the forthcoming book Sense and Respond, joined us on for a conversation about leveraging technology to improve customer communication.

As consumers come to expect 24/7 responses from businesses, the companies that embrace continuous communication with customers gain a competitive edge. Jeff will discuss his insights on the value of platforms that enable real-time responses. He’ll also explain why management should support cross-functional development between product strategy, development, and design teams.

View the webcast here: https://youtu.be/NTnrdMcrEdw