Highlighting testimonials and reviews can bring a reality to our prospects. It instantly establishes credibility and adds a personal layer to the buying experience, giving us as marketers the opportunity to connect to the emotions of our buyers. Focused on leveraging testimonials combined with a clear, educational, and optimized website is Elena Ciaccio. Elena is the Affiliate Marketing Manager at eAccountable, a full-service, digital growth agency that helps businesses scale efficiently and reach their target audience.