When it comes to marketing you can't just copy what others are doing. You need to put it through the filter of "what would mine tribe think?" Our guest Heather Dominick, founder and leader of the Highly Sensitive Entrepreneur at A Course In Business Miracles tells us how she transitioned from being a High School drama teacher to leading a movement for an underserved group of entrepreneurs. Heather shares her experience with finding her niche, making marketing trends work for her, and finding ways to best serve her audience.

In an era when everyone can be their own publisher, how to get your get message above the noise? Are you articulating what you are passionate about in a way that your audience can understand and relate? Kevin W. McCarthy, Chief Leadership Officer of On Purpose Partners and author of "On Purpose Person", "On Purpose Business Person" and "Chief Leadership Officer" joins Peter to discuss finding your purpose, delivering your message, and what you will have to have in order to make the sales of both your product and yourself. Kevin can help you discover your purpose in just two words!

Finding the funds for your start up can be a challenge, but the secret is there is no shortage of money or people looking to invest. You just have to know where to look and what they are looking for. Judy Robinett, author of "Crack the Funding Code" and "How to be a Power Connector" introduces us to the world of crowd funding and angel investors who might be the solution to your money troubles. In addition Judy and Peter discuss doing due diligence and how you can make yourself an attractive guest for podcasts and other interviews to help get your message out.

When starting your brand you have to think a lot about what will make it unique and different. How will you position your brand? Will you stay focused on a narrow scope or attempt to go broader? Kristi Faulkner, President of Women Kind and contributor to Forbes.com joins us to talk about her journey specializing in comprehensive and strategic marketing to the largest spending group... women! Kristi shares how she positions her brand against bigger companies, how to choose speaking engagements, and tips for being a good panelist.

A common issue people struggle with is time management. How do you find the time to do your job well and still spend time with your friends and family? Author of "Always Growing" and "Getting To It" Jones Loflin joins us to share his "3P Approach"; Powerful Ideas, Practical Solutions, and a Personal Approach. Jones shares his experience as a speaker and trainer. The importance of rekindling relationships you might have neglected and why you need to focus on the people that want to hear from you.

How do you go from being a major player in the tech industry to owner of a lifestyle based water company? It's an amazing journey and Kara tells us how and why she did it. Kara Goldin, Founder and CEO of Hint Inc a San Francisco based healthy lifestyle company specializing in flavored water is our guest. She shares with Peter her transition from technology to water, how you can compete with the advertising budget of larger companies, and why you should hire people who know something you don't.

Do you feel stuck in your career? Like you could be making more money, spending more time with family, and feeling more fulfilled? It is a problem many people face and one our guest knows a lot about. Andy Craig, a speaker and trainer helps people find their purpose while dealing with adversity and frustrations. Andy shares his journey finding his passion and not being afraid, while finding his audience and message. Get Andy's FREE report that might help you find your purpose!

When the old methods of leadership no longer work what do you do? Are the old practices so ingrained in your business that you can not see they are out of date? Outdated systems and methods are just a few of the reasons big companies fail and disappear. Marcia Daszko, is catalyst for strategic leadership, transformation and innovation and the author of "Pivot, Disrupt, Transform". Marcia shares her experience bringing the transformation needed help companies rise above, why the numbers might not be the first thing you should be looking at, and what has changed in leadership over the years.

Today's method of training is moving more towards online courses. Are the skills needed to speak in person the same as those needed for a successful webinar? Jill Schiefelbein, owner of the Dynamic Communicator and author of "Dynamic Communication" discusses how she moved from being an educator to pioneering the webinar scene. She shares the skills needed and challenges you'll face hosting webinars. What trainers need to be effective and the importance of volunteering your time.

We get a different perspective on Thought Leadership this episode by talking to a medical doctor. Dr. David Katz, Founding Director of Yale-Griffin Prevention Research Center, Founder and President of True Health Initiative and Author of "The Truth About Food" shares how he became a doctor and ultimately an influencer for a healthier life. The choices David makes as a health practitioner involving in so many organization to get his message is parallels those of Thought Leaders in any industry making his advise invaluable for all of our listener.