In this episode, Tracey Burnett shares valuable insights on how agencies can effectively resource their business development efforts by leveraging existing employees. With over three decades of experience in lead generation, marketing, and sales, Tracey discusses the common challenges agencies face in generating new business and explores four key options for addressing these issues. He emphasises the untapped potential of current staff as a cost-effective and authentic source of marketing support, outlining five essential strategies to maximise their involvement. 

KEY TAKEAWAYS

• Utilise the untapped potential of your current staff for business development. Involving employees from various departments can enhance brand visibility and create a collaborative marketing effort.

• Clearly outline each employee's role in the marketing strategy and incorporate these responsibilities into their job descriptions. This ensures consistency and commitment to the marketing efforts.

• Make sure employees understand what's in it for them by participating in marketing activities. Highlight opportunities for personal branding, networking, and potential career advancement.

• Equip employees with the necessary training, guidelines, and tools to succeed in their marketing roles. This builds their confidence and enhances the overall effectiveness of the marketing strategy.

• Develop a clear marketing strategy that includes defined goals, target audiences, and messaging. Regular meetings and feedback loops among team members can foster motivation and generate new content ideas.

BEST MOMENTS

"Your team is your biggest cost, and it has untapped potential. So how can you unlock that to up-level your marketing?"

"Sales can be a thankless task, so they need all the help you can give them."

"Having more people involved in promoting the business can significantly enhance your brand visibility and engagement in an authentic and cost-effective way."

"If you go down this route of utilising your internal resource, it needs to be set up well with everyone's full support from top to bottom."

"Approximately 1% of company page content is seen in your newsfeed, so that, by definition, is very limiting."

HOST BIO

Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.

Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.

Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.

She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.

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LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: [email protected]

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Grow Your Business: https://www.leadstosuccessglobal.com/