If you want to create an e-commerce business, you have to realize that it is more than just about selling a product.

Instead, you have to think of your business as a brand that can bring together a community of people that happens to sell a product.

We're with Lexi Buentello, the founder of Transcendance, a clothing brand that revolved around dance classes that help people transcend, transpire, and transform their lives.

One of the key things you will learn from Lexi is the idea of dominating your backyard. It will be much easier to establish a community in your home town which can help amplify your brand awareness as you start to scale.

Check out Lexi Buentello here!

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