On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk to Lexi Grant, founder of They Got Acquired. Lexi is a media pro who’s started and sold several businesses. Her newest company highlights entrepreneurs who sell for $100k - $50m. The trio talk about how to tell whether your business can be sold, and what the most important steps are to set yourself up for success there.
Cool Stuff Mentioned In The Show

 Check out our first episode where we break down how Lexi launched TGA
 Here’s Lexi’s interview with Ryan on the Intentional Growth podcast
  Don’t miss Lexi’s interview with Lauren Gaggioli on the Higher Scores acquisition
  You can find Lexi on Twitter, check out more acquisition case studies on They Got Acquired, and tune into the podcast here (it’s great!)

For more great insights, check out…

  Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
  Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.


Lexi Grant: Can You Sell Your 5-Figure Biz?

The HeyCreator Show is for building your creator business.

Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.

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The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠
In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews Amanda Goetz (@AmandaMGoetz) LIVE and in-person about her role as a fractional CMO, along with how she thinks about her content, community, and creator habits.
(0:00) — Presented by Riverside
(1:14) — Why take a fractional CMO role?
(9:49) — Are other creators your competitors?
(15:21) — How do you think about community?
(20:48) — What are the habits of successful creators?
(26:54) — Parenting as a creator
(32:09) — The differences between creating and public speaking
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012: How Successful Creators Think (With Amanda Goetz)

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠
Everything you need to know about launching, writing and growing an email newsletter is in today’s episode.
Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) go through the step-by-step process of launching a profitable newsletter. No fluff. From opening up a ConvertKit account through making thousands of dollars per month, each step is outlined below.
(0:00) — Presented by Riverside
(4:10) — How do you set up a landing page? Check out Matt and Tim’s landing pages.
(14:05) — How do you incentivize your audience to sign up?
(23:36) — The 3 types of email newsletters to write
(37:25) — How do you monetize your newsletter?
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011: How To Launch a Profitable Newsletter In 2024 (Step-By-Step Guide)

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠
In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Alexis Teichmiller jam on leaving the corporate world to become a creator, along with the move forward into a corporate role again. 
Alexis is the Senior Brand Partnerships Manager at Circle — the platform we use to run the HeyCreator Community — so they also discuss different community business models for creators, along with the best ways to create signature gatherings for your audience.
(0:00) — Presented by Riverside
(4:08) — Matt & Alexis working together at ConvertKit
(11:59) — Romanticizing the leap from W2 employee to full-time creator
(16:18) — From full-time creator to W2 employee
(26:07) — Different types of community business models
(32:23) — How to create signature gatherings in your community
(42:03) — How to set yourself up for sustainability as a creator
(48:36) — Where each platform fits in the audience funnel
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010: Alexis Teichmiller on Career, Community, and Creator Journey

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠
You know you need to be writing an email newsletter. It’s the hot thing to do.
But most creators still don’t understand WHY email newsletters are such an incredible channel for your business. There’s so many aspects of a newsletter that creators simply get wrong about their newsletter.
Today, we’re going full mythbuster — debunking common misconceptions creators have around sending a newsletter.
(0:00) — Presented by Riverside
(2:53) — The elevator pitch for newsletters
(8:42) — What creators underestimate about newsletter perspective
(13:28) — A misconception about newsletter replies
(17:02) — The math behind a $100k+ product launch using newsletter promotions only (absolute gold here)
(27:56) — What you’re getting wrong about launching a newsletter 
(31:55) — The biggest issue with newsletter writing “quality”
(40:47) — Ranking what’s actually important about newsletters
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009: What Creators Get Wrong About Email Newsletters

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠
In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham.
(0:00) — Presented by Riverside
(1:45) — About today’s show
(2:53) — “Cold emailing is my favorite thing to do.”
(10:21) — What goes into a great cold email?
(15:38) — Why choose Kenny as the face of Enjoy Basketball?
(18:18) — The first channel that made sense for their business
(24:29) — How EB pulls almost every lever a creator business can pull
(28:29) — Why they partnered with ESPN & Omaha Productions
(35:54) — How physical products create serendipity
(38:48) — The value of in-person community building for creators
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Lexi Grant: Can You Sell Your 5-Figure Biz?

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