In this episode of Literally First Class, host Keri Ford discusses innovative marketing strategies for female founders, emphasizing the importance of honesty and authenticity in marketing. She shares her unique approach to marketing, which involves 'zagging' when others 'zig,' and highlights the significance of understanding market relevance and brand truth. Keri also addresses the challenges of adapting to market changes, particularly with the rise of AI, and encourages listeners to leverage their unique strengths in their marketing efforts.

 

Takeaways:

• The podcast is aimed at female founders of multi-million dollar brands.
• Keri emphasizes the importance of personal branding and authenticity.
• Successful marketing strategies involve understanding your audience's needs.
• Time is a more valuable asset than money for busy entrepreneurs.
• Honest marketing can address potential objections before they arise.
• Brand truth is essential for effective marketing and positioning.
• Market relevance is constantly changing and must be monitored.
• AI can be leveraged in unique ways to stand out in the market.
• Keri shares personal anecdotes to illustrate marketing principles.
• Encouragement to take bold actions and dream big.

 

Episode Resources:

• Book your free 15-minute Somatic Strategy Call with Jalena (no sales pitch, just a free nervous system audit)!
• The Wealth Vault: FREE stuff to take your business to the next level.
• Explore Keri's programs such as Power Hour sessions, VIP Days, and Private Mentorship.
• Subscribe to The Newsletter and VIP e-mail list for advanced insights, strategies, and exclusive resources to drive growth, inspire peak performance, and elevate your impact.
• Step into Keri’s FREE Somatic Success® community on Facebook and connect with like-minded individuals on your journey to success!
• Join us for an exclusive Champagne Club Dinner—a special evening for female founders & investors to connect over great food and conversation. 🥂 Secure your spot now for Miami this October and maybe secure your 2026 seat in advance? 

 

Connect with Keri:

• Follow Keri on Instagram: @iamkeriford
• Connect on LinkedIn 
• Subscribe to YouTube 
• Keep up with Keri on Pinterest