In this episode, we talk with Jessie Beaudoin, the CEO and Founder of CallAction.co. Jessie shares some great stories of entrepreneurship, as well as a number of best practices around texting and lead, follow up.

07:55 Young Jessie deals with entrepreneurship and the ATF
24:00 Why was is CallAction.co created
34:00 Moving the landing page to text and mobile
37:15 Facebook advertising and text
47:10 Defining the lead generation funnel