Lia Haberman is the perfect guest to explain the influencer phenomenon. She is a digital media marketing expert and former VP of Content and Operations at Livestrong. Lia is currently an Adjunct Professor of Social Media Marketing at UCLA. 

Lia tells Anna how she started studying social media marketing, how potential influencers team up with marketers, and where the genre is moving to in the future. It's a subject people have questions about and there is so much information here to digest. 

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