The Human Centered Design Podcast (This is HCD) | Service Design & UX

Liam Nugent '99.9% of what you do is rubbish'


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When Liam Nugent closed down his digital agency he accounted for all the digital stuff they had created. Each employee was generating about 100 gigabytes of data a year. When they cleaned up all this data so as to give a quality hand-off to their clients, they found that 99.9% of the 8 terabytes of data they had created was useless.


  • Buy the book by Gerry McGovern - https://gerrymcgovern.com/books/world-wide-waste/

  • Liam Nugent Twitter / https://twitter.com/liamjnugent

  • Upcoming online live classes with Gerry McGovern - https://www.thisisdoing.com/team/gerry-mcgovern

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      The Human Centered Design Podcast (This is HCD) | Service Design & UXBy The Human Centered Design Network

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