Copywriter and comedian Lianna Patch is on a mission: to inject humor into your marketing to make it more engaging, actionable, and profitable.

Humor shouldn’t be used in all industries, of course. But Lianna says you’d be surprised in which niches prospects are open to having their funny bones tickled a bit. 

It’s not all fun and games. Humor in sales copy goes a long way to building strong, long-term relationships with customers, says Lianna. 

We dive deep into this topic, covering…

• The marketing channels where humor works… and where to get started

• A strategy for testing if funny marketing will work with your audience

• The best place to insert jokes in your sales copy – and the types of jokes that do best

• How to write humorous copy… even if you don’t think you’re funny

• And more