Giving back to your community through sponsorships, charitable donations, and volunteering are great ways to demonstrate the core values of your agency brand - however, the desire to contribute must be authentic.

Amanda and Kelsey discuss the process for developing your personal brand using examples of their own experience.  They also discuss why a personal brand is important and the role it plays in attracting clients and employees.

Amanda and Kelsey discuss the importance of professional email domains, CRMs, the dos and don'ts of sending bulk emails and how automated emails can improve your client experience.

Amanda and Kelsey discuss common questions Chicagoland SIA members ask Kelsey.  We get into website auditing, SEO strategies and the importance of content creation and story telling for Independent Insurance Agents.