This episode is a cut from E:31 pre-show talk. Are you curious about licensing I.P. from a big name like Hasbro? Look no further Joon dives into of aspect of the family business that focuses on building an events business while licensing big names like My Little Pony, Transformers, Monopoly, and much more. Take a peek of what it is like building an events based I.P. business in Southeast Asia.

00:00 Hasbro Licensing Events Based Business

01:06 Learnings From Running I.P. Driven Events

01:36 How Do You Work With Hasbro?

02:57 Do I.P. Branded Hotels Sell or Add Value?

05:58 Working With Hasbro + Events + IP Business Model

08:00 Process Of Running Events

09:43 Offline vs Online Businesses

10:21 Technology In Events

11:50 Marketing Strategies For Events

12:05 Social media + Events Trend Changes

14:25 How To Iterate Events To Improve

14:53 Shorts Is The Way Forward

15:27 Which Hasbro IP To Choose?

17:56 Convenience Is King