The topic for today is "Life After Cookies", we will be discussing the slow death of the cookie, the first party data opportunity and the big brave new world for digital advertising.

My guest for today is Peter Ibarra, Product Solutions Lead for AdTech at Global Leading CDP company Amperity. Pete has 10 years in adtech across multiple teams - Ad Operations, Data science/analytics, Business development and now product strategy & innovation. His current role is crafting Amperity's adtech strategy and working with clients to prepare for a post-cookie and privacy first ecosystem.

Miles Davis: Kind of Blue