Life After Corporate

Ever wondered how to infuse your unique identity into your business? 

In this episode, host Deb Boulanger sits down with Patty Farmer, a renowned marketing expert, to explore the intersection of entrepreneurship, branding, and marketing strategy. Patty shares her insights on how to start a business that truly reflects your core values, and how understanding the customer journey can accelerate business growth. She also reveals her tips for building strategic partnerships and using AI in marketing strategies to enhance, rather than replace, human connection. Listen in to discover how Patty Farmer is revolutionizing marketing strategies for small businesses and how you can apply her insights to your own business journey.

 

 [00:01- 15:13] Crafting an Effective Marketing Strategy for Business Growth  

• Define your brand's compelling story that makes the customer the hero

• Speak directly to the voice and pain points of your ideal client avatar  

• Develop a positioning statement that conveys what you want people to feel

• Leverage AI tools to research potential strategic partners in your niche

   

[15:14 -25:51] Building Strategic Partnerships for Entrepreneurial Success  

• Identify upstream and downstream partners who serve your clients before/after you

• Seek out partners with complementary offerings who overlap your services

• Explore partnerships with businesses targeting a different audience in your niche

• Don't view other entrepreneurs in your space as competitors, but potential partners

   

[25:52 - 33:34]  Understanding the Customer Journey for Better Client Retention    

• Recognize the different stages: problem awareness, decision to act, vetting options

• Tailor your marketing messaging to resonates with each specific stage  

• Implement strategies to nurture customers from awareness to promoters

• Regularly audit your customer touchpoints to identify gaps and optimize journeys

 

[33:35 - 43:34] Leveraging AI in Your Small Business Marketing Strategies   

• Use AI tools for tasks like competitor research, lead generation, and content creation

• Analyze data from your marketing efforts to generate AI-driven insights

• Implement AI personalization to tailor user experiences across channels

• Explore AI-powered automation for campaigns, ads, email marketing and more

 

Connect with Patty Farmer

Website:Home - Patty Farmer International ~ Plug in. Power up. Get Paid.

Facebook:  Facebook

X (Twitter): @PattyFarmer

Pinterest:  Pinterest 

YouTube: Marketing, Media & Money - YouTube

Instagram: @pattyfarmerceo

 

Patty’s Podcast: Marketing, Media & Money https://open.spotify.com/show/0fNSOqjx6Jn6zERhmj1pnn?si=d49e1c77d6ca4803

 

Go to https://lifeaftercorporatepodcast.com/ for all episodes

169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 

152  The Secret of Turning Your Words into A Money-Making Machine! 

148  The Role of AI in Business Strategies and Market Research

 

Tweetable Quotes:

“It’s got to be transformative.  We are not in the information business.  Google is in the information business. We are in the Transformation business”... Patty Farmer the difference of being an information business and a transformation business

"I actually like to think of ROI also as Return On Influence."... Patty Farmer on evaluating ROI

 

**TRANSCRIPT AVAILABLE UPON REQUEST**

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at https://lifeaftercorporate.com/podcast.  

 

 

What distinguishes thriving businesses in today's fast-paced world? 

Tune in as host Deb Boulanger talks with Natalie Levy, a passionate supporter of women entrepreneurs and advocates for investing in diverse founders. Natalie reveals her strategies for empowering female-led startups and highlights the significance of inclusive investment strategies and cultural awareness in the business arena. She discusses key factors for evaluating startup potential while emphasizing the value of balancing entrepreneurship and well-being. Through sharing her own journey and the trials of scaling a service business, this conversation promises to reshape your understanding of success.  

 

 [00:01- 13:23]   Equity, Accessibility, and Mindset Shift  

• Challenging traditional "herd mentality" of attracting only high-net-worth accredited investors.

• Rejecting the notion of simply allocating capital to deals without active involvement.

• Emphasizing a learning journey and transformative mindset shift for members.

• Pioneering a new model that prioritizes strategic and smart investment practices.

   

[13:24 -18:26] Women's Empowerment in Early-Stage Investing: Strategies for Success 

• Investing in the "seed plus" round allows for a more meaningful impact with smaller check sizes.

• Evaluating the quality of deal sourcing and the ability to find good opportunities at an early stage.

• Higher risk but potentially higher returns when investing early in a company's lifecycle.

• Flexibility to invest across sectors and stages without being bound by specific mandates. 

   

[18:27 - 22:08]  Scaling Service Businesses with AI: Challenges and Opportunities    

• Services businesses often face challenges in attracting strategic acquirers due to lower margins.

• Productizing services by integrating AI can enhance scalability and create a path for venture-level growth.

• Successful service businesses may incorporate a services component to generate revenue and gain market insights.

• Transitioning from services to productized offerings can improve profitability and attract investors seeking scalable ventures.

 

[22:09 - 37:00]  Mindful Entrepreneurship: Balancing Success and Well-being  

• Prioritizing self-care practices like mindfulness, yoga, movement, and proper nutrition to maintain overall well-being.

• Finding time for personal growth and self-investment amidst the demands of entrepreneurship.

• Embracing a mindful approach to handle challenges and setbacks, such as physical injuries, with resilience and positivity.

• Encouraging others to prioritize self-care and personal well-being by leading by example

 

Connect with Natalie Levy

Website: ShesIndependent.com                                                                                                                                         LinkedIn: @‌shesindependent

YouTube: She's Independent - YouTube

Instagram: @shesindependent

 

Go to https://lifeaftercorporatepodcast.com/ for all episodes

168.  The Chris Voss Method for Closing the Deal

144  Overgiving: The Secret Saboteur of Entrepreneurial Success

131 From Self-Sabotage to Success: Practical Strategies to Thrive

Tweetable Quotes:

"We're not just trying to build and grow this cash flow machine and just kind of run this brewery out back. But is this a business where we can see it scaling to a million dollars  or  a few million dollars?".... Natalie Levy on Entrepreneurial Vision

"It kinda kills me to not fund those types of businesses, but at the same time, we're marrying, you know, deeply driven mission."".... Natalie Levy on The Difficult Reality of Funding Decisions

 

**TRANSCRIPT AVAILABLE UPON REQUEST**

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com . 

Have you ever felt like you're doing everything right in your business, but the results just aren't adding up? 

You've put in the hard work, invested countless hours, and followed all the advice, but something is still missing. Well, get ready to unlock the secrets that could transform your entrepreneurial journey. In this conversation, Melinda Emerson, the renowned "Small Biz Lady," shares her hard-won wisdom from over two decades of guiding entrepreneurs to success. With candor and clarity, she exposes the most common pitfalls that can derail even the most promising ventures, from underestimating the challenges to neglecting crucial support systems. But Melinda also reveals the strategies that have propelled her clients to amazing heights, including the Inc Magazine’s 500 list. Brace yourself for a masterclass in fiscal discipline, customer retention, and the art of truly listening to your market – because the difference between struggle and soaring success could lie in the profound truths you're about to uncover. 

 

 [01:30- 10:09]   Keys to Sustainable Small Business Growth  

• Recognized the mistake of building a business that could not operate independently

• Realized the value of learning from experience and seeking better advice for running a business

• Identified a gap in guidance for turning ideas into successful businesses, unlike advice for finances or retirement

• Explored the possibility of using personal learnings to help others start businesses the right way

   

[10:10 -16:53]  Insights for Women Entrepreneurs

• Developing a customer-focused mindset to understand and meet market needs

• Embracing strategic planning and readiness as crucial factors for success 

• Overcoming self-doubt and impostor syndrome through continuous learning

• Cultivating resilience and adaptability to navigate the entrepreneurial journey

   

[16:54 - 21:01]    Common Pitfalls in the Transition

• Understand the diverse skill sets required for successful entrepreneurship

• Establish emotional boundaries and advocate for yourself with unsupportive partners

• Avoid the mistake of attempting to appeal to an overly broad customer base

• Recognize that a lack of financial management can quickly destroy a business

 

[21:02 - 33:58]    Overcoming Challenges through Personal Growth

• Develop empathy and avoid repeating expensive mistakes by learning from failures 

• Prioritize self-leadership through practices like meditation for better decision-making 

• Be prepared to assess your readiness objectively and seek help when needed

• Maintain a growth mindset, embracing the need to evolve personally and professionally

 

Connect with Melinda Emerson

Website: Home - https://succeedasyourownboss.com/

                             https://smallbizladyuniversity.com/academy/

LinkedIn:  https://www.linkedin.com/in/melindaemerson/

X (Twitter): https://x.com/SmallBizLady

YouTube:  https://www.youtube.com/c/melindaemerson

Instagram: https://www.instagram.com/smallbizlady/?hl=en

Tik Tok:  https://www.tiktok.com/@thesmallbizla

 

Go to https://lifeaftercorporatepodcast.com/ for all episodes

168.  The Chris Voss Method for Closing the Deal

144  Overgiving: The Secret Saboteur of Entrepreneurial Success

131 From Self-Sabotage to Success: Practical Strategies to Thrive

Tweetable Quotes:

 "I had built a business that could not run without me. You know, I was the number one rainmaker in my business. So when I wasn't there, what that meant was there was no rain being made.".... Melinda Emerson on her #1 business mistake

"It takes 12 to 18 months to break even, let alone make enough money to replace your corporate salary."...Melinda Emerson on realism of entrepreneurship

 

**TRANSCRIPT AVAILABLE UPON REQUEST**

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com . 

Are you a female founder dreaming of building a seven-figure business that's primed for a lucrative exit? 

In this week’s episode of "Life After Corporate," host Deb Boulanger welcomes Carrie Kerpen, founder and CEO of the Whisper Group, to discuss the journey from corporate life to successful entrepreneurship. Carrie, a certified exit planning adviser, shares invaluable startup advice for women entrepreneurs looking to create exit-ready companies. She emphasizes the importance of documenting processes, creating transferable business models, and implementing innovative strategies for recurring revenue - all crucial elements in increasing your company's value.

 This episode is a goldmine for aspiring and established female founders alike. Carrie reveals game-changing insights on overcoming entrepreneurial fears, the power of video content in business operations, and the critical role of Standard Operating Procedures (SOPs) in preparing for a potential business exit. Whether you're just starting your entrepreneurial journey or aiming to scale your existing venture, this conversation will equip you with the tools and mindset needed to build a business that's not just successful, but exit-ready. Don't miss this opportunity to learn how to close the exit gap and create a business that truly reflects your worth – hit play now and take the first step towards your entrepreneurial dreams! 

 

 [03:04- 08:50] Women Entrepreneurs: Navigating Corporate to Startup Transitions

• Left corporate job at 29 to start a business, transitioning from marketing to media sales

• Recognized the challenge of participating in a corporate system not built for balance or mothers

• Grew quickly as a social media agency when there were no others in the market

• Took over leadership when the business was growing rapidly but not profitable

   

[08:51 -19:34] Building a Sellable Business: Exit Planning for Women Entrepreneurs  

• The Whisper Collective is a community of exited female founders discussing managing their money post-exit.

• The "Y Gate" is the first stage, helping entrepreneurs understand their exit goals and business valuation.

• The "How Gate" involves strategic planning focused on exit readiness, with quarterly and annual planning.

• A network of women-owned investment bankers, advisors, and lawyers assists with the final exit process.

   

[19:35 - 28:53]  Creating Standard Operating Procedures for Business Exit Strategy    

• SOPs are essential for making a business transferable and more valuable at exit

• Document every aspect of the business, from getting clients to handling issues

• Use AI tools like ChatGPT to help create operating procedures

• Utilize video for creating SOPs, which can be easily transcribed and converted into written manuals

 

[28:54 - 34:50] Building a Sellable Business: From Corporate to Entrepreneurship   

• The process involves testing your idea and learning operating principles that produce predictable, reliable revenue

• Mastering technology, systems, processes, and sales techniques is crucial for creating an engine that continues to run and grow

• Fear of leaving a corporate paycheck often persists, even after achieving entrepreneurial success

• Preparation is key: entrepreneurs need to be ready with plans to supplement income and determine how long they can go without earning

 

Connect with Carrie Kerpen 

Website: We Are The Whisper Group

Facebook:  Facebook

LinkedIn: linkedin.com/in/carriekerpen

YouTube:  Carrie Kerpen - YouTube

Instagram:  @cerriekerpen

 

Books by Carrie Kerpen

Work It: Secrets for Success from the Boldest Women in Business

Work It: Secrets for Success from the Boldest Women in Business: Kerpen, Carrie: 

 

Pre-Order  The Whisper Way

 

Carrie’s Podcast

The Exit Whisperer

 

Go to https://lifeaftercorporatepodcast.com/ for all episodes

168.  The Chris Voss Method for Closing the Deal

144  Overgiving: The Secret Saboteur of Entrepreneurial Success

131 From Self-Sabotage to Success: Practical Strategies to Thrive

Tweetable Quotes:

 "My goal is to get as much money in the hands of women as possible and allow them to have the freedom that they truly deserve in a world that could be built for them."..Carrie Kerpen on Empowering Women Financially

"I learned that I have a lot of trouble when working just for myself, establishing boundaries to not spend all of my time with these women because I'm madly in love with them”….Carrie Kerpen on the power of boundaries

 

**TRANSCRIPT AVAILABLE UPON REQUEST**

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com . 

Are you ready to transform your passion into a purpose-driven business that makes a real impact? 

In today’s episode, we dive deep into the world of women entrepreneurs and explore how to uncover and cultivate your "big idea" that can set you apart in today's crowded marketplace. Deb’s guest, Jessica Sato, shares her expertise on how aspiring female founders can leverage their unique experiences and perspectives to create meaningful and profitable ventures. As more women leave the corporate world to pursue their entrepreneurial dreams, Jessica emphasizes the importance of personal development and cultivating an entrepreneurial mindset to navigate the challenges of the startup landscape.

Throughout the conversation, Deb and Jess explore the four essential elements of a big idea and how to test whether your concept is bold enough to stand out. Jessica guides us through the process of aligning your expertise, passion, and personal background with what the world truly needs, creating a powerful foundation for a social impact business. Whether you're just starting your entrepreneurial journey or looking to refine your existing business, this episode offers insights on aligning your passion with purpose and creating a venture that goes beyond profit to make a lasting impact. Discover how to unleash your potential as a woman entrepreneur and build a business that not only succeeds financially but also contributes to positive change in the world. 

 

 [00:01- 10:52] Social Entrepreneurship: Profit with Purpose  

• Working with clients in various fields, including addiction support, sustainability consulting, and production

• Creating businesses that shift traditional approaches, such as providing support for families affected by addiction

• Focusing on sustainability initiatives and environmental consulting

• Balancing profit generation with direct support for passionate causes 

   

[10:53 -16:24] Women's Leadership in Business: Overcoming Conditioning and Embracing Expertise  

• People want to work with businesses that stand for something beyond just making money.

• Having a unique perspective or point of view on industry issues is crucial.

• Entrepreneurship is viewed as a new feminist movement, offering women choices in wealth creation.

• There's a mission to close the revenue gap caused by women undercharging for their services.

   

[16:25 - 20:45]  Four Elements of a Big Idea: Finding Your Entrepreneurial Sweet Spot    

• Is it Bold? Does it make you a little uncomfortable to say out loud?

• Is it Original? Does it pull from your unique lived and professional experience?

• Is it Loud? Does it cut through the noise and stand out from what others are saying?

• Is it Tenacious? Does the idea have staying power and can you commit to it long-term?

 

[20:46 - 32:04] Amplifying Your Voice and Creating Impact as a Thought Leader   

• If you're not feeling fear, your idea isn't big enough and you're still playing small

• Recognize that grinding moments are opportunities to do a business audit and refine your approach

• Turn your big idea into a paradigm shift that gives people a new way to think about a problem or solution

• Focus on becoming a thought leader in your space instead of making "fake progress" on less impactful tasks

 

Connect with Jess Sato

Website:  https://jessicasato.com/ linkedIn:  https://www.linkedin.com/in/jess-sato/ Facebook:  https://www.facebook.com/JessicaSatoConsulting/ Instagram: https://www.instagram.com/jessicasatocoach

 

Help Support one of Jess Sato's favorite cause

      Days For Girls: Days for Girls International

      

Other Episodes You Might Like

Go to https://lifeaftercorporatepodcast.com/ for all episodes

70.     Brain Hacks to Boost Profits and Productivity with JJ Janks

168.  The Chris Voss Method for Closing the Deal

155-158. The Proven Profit Path Sessions: The 4-day Mastermind

Tweetable Quotes:

 "You know, I typically I like to say social impact entrepreneur, but I have found that there's some disconnect with people who are in this space where they don't necessarily self identify in that way and so I found it works better to just say so people with a social purpose or a social mission."...Jess Sato on redefining social impact entrepreneurs

"I looked at the business I had built and I just thought, I don't like what I have created here. It felt like it was lacking a sense of purpose. And I had always been passionate about social issues, and it never occurred to me that I could use my business as a tool to help fix those things.".... Jess Sato on refocusing for a purpose

 

**TRANSCRIPT AVAILABLE UPON REQUEST**

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .  

 

 

Are you ready to unlock the hidden potential within yourself and revolutionize your professional journey? 

Take a listen to this conversation between Ronda Renee and Deb Boulanger where they talk about the transformative power of aligning with your soul and embracing soulful leadership. They explore the concept of "divine coordinates" and how it can help individuals, especially those transitioning from corporate careers, to create a vision that truly resonates with their authentic selves. Through compelling client stories and personal insights, they reveal how this approach can lead to increased business success, improved energy, and a profound shift in how others perceive you. The discussion challenges conventional corporate wisdom, emphasizing the importance of being present, receptive, and connected to the now. As they unravel the complexities of identity evolution and the entrepreneurial journey, you'll discover why traditional resumes and past experiences may be less relevant than you think. This conversation isn't just about business strategy; it's about cracking open your heart, inch by inch, and embarking on a journey of self-discovery that will leave you forever changed. 

 

 [00:01- 07:13] Navigating the Corporate to Entrepreneur Transition  

• Ronda chose to lean back when obstacles arose, instead of pushing harder in the masculine way

• Leaders and entrepreneurs run the business their soul wants, not just for money

• Entrepreneurship is recognized as a spiritual journey

• Spend some time listening to your inner voice to find out your true calling

   

[07:14 -13:51] Embracing Feminine Energy and Spiritual Entrepreneurship  

• Expect changes in how people relate to you, as many may not understand your choices

• Understand the difference between masculine energy (goal-oriented, achievement-focused) and feminine energy (receptive, intuitive)

• Cultivate feminine energy to access big ideas and insights for your business

• Be open to divine intervention and act on the guidance you receive 

   

[13:52 - 22:34]  Entrepreneurship Mindset: Navigating Financial Fears    

• The ability to tolerate risk aligns with the entrepreneur's vision, mission, and purpose.

• Creativity and creation cannot coexist with fear, necessitating nervous system regulation for entrepreneurs.

• Anchoring into internal safety and staying present in the moment helps manage doubt and anxiety.

• Entrepreneurship is about creating something from nothing, bringing new ideas to the world. 

 

[22:35 - 36:36] Overcoming Imposter Syndrome and Building Authentic Leadership   

• Residing in the question is important and represents feminine energy

• The feminine approach to business is oppositional to the corporate experience

• People respond to your energy before you even say a word

• When you do the work on yourself and show up differently, people pick up on that

 

Connect with Ronda Renee

Website: Home - Divine Navigation

Facebook:  https://www.facebook.com/divinerondarenee

LinkedIn: https://www.linkedin.com/in/divinerondarenee/

YouTube:  https://www.youtube.com/channel/UCyQtL24KJvAS-3vZ7zxMjgA

Instagram:  https://www.instagram.com/divinenavigation

 

Go to https://lifeaftercorporatepodcast.com/ for all episodes

168.  The Chris Voss Method for Closing the Deal

144  Overgiving: The Secret Saboteur of Entrepreneurial Success

131 From Self-Sabotage to Success: Practical Strategies to Thrive

Tweetable Quotes:

 "Whether this change was thrust upon you or you initiated it, we still go through this cycle that includes a grief piece. And if we don't give ourselves that time, then it's like building the new foundation on sand instead of on a stable foundation."...Ronda Renee on Overcoming the challenges of change

 "We guide people to go into their core, into their upper upper abdomen, into their solar plexus because this is actually the center of you”.... Ronda Renee on finding your center

 

**TRANSCRIPT AVAILABLE UPON REQUEST**

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .  

 

How can you cut through the noise and truly connect with your audience in today's saturated digital landscape? 

In this episode you’ll hear host Deb Boulanger emphasize the importance of amplifying your message and engaging with your audience in multiple formats. She reveals that potential customers need about 7 hours of exposure to your content before making a purchase decision and stresses the need for scroll-stopping content and direct conversations with your audience. Deb’s insights on  automating key processes with technology to capture opportunities efficiently is right on target as she highlights the importance of mastering metrics to understand which strategies are most effective. But ensure you heed her warning of a potential shakeout in the coaching and consulting space. Listen for her recommendations for success and be sure to get in on her upcoming masterclass, "The 6 Figure Sales System," for those seeking more in-depth guidance. The link is below.

 

The Rise of Women Entrepreneurs 

• The pandemic inspired many women to leave corporate jobs for entrepreneurship.

• Desire for freedom, flexibility, and work-life balance fueled this movement.

• In 2022, 31% of employees who resigned started their own businesses were women.

• This shift highlighted the potential for more money, meaning, and impact through entrepreneurial ventures.

   

Shifts in Corporate Landscape and DEI  

• Initial surge in diversity, equity, and inclusion (DEI) roles post-2020.

• Many DEI efforts led by women faced challenges and often went unrewarded.

• Women sought entrepreneurship for a sense of recognition and better work conditions.

• Report from the World Economic Forum supports burnout as a significant factor.

   

The Great Boomerang and Reality Check    

• Many women underestimated the effort it takes to replace a six-figure salary through entrepreneurship.

• Observations suggest a shakeout in the coaching and consulting space by 2024-2025.

• Strong business foundation and deliberate planning are keys to success.

• Clients are finding success with six-figure contracts as fractional leaders and launching group programs.

 

Key Strategies for Sustainable Growth   

• Importance of a recurring sales framework with a steady stream of qualified leads.

• The significance of unique, amplified messaging to attract prospects and retain clients.

• Leveraging in-person and online events to maintain visibility and engagement.

• Consistent, high-quality engagement on social media to build trust and connection

 

Connect with Deb Boulanger

Website: https://lifeaftercorporate.com

Instagram:  @deb_boulanger

LInkedIn:  linkedin.com/in/debboulanger-thegreatdo-over  

 

**Don’t forget about the 5-day Masterclass in September. Click on the LinkedIn link above and use the word “SALES SYSTEM” if you want the link to register**

 

Download the Life After Corporate e-Book for new Entrepreneurs Here

Go to https://lifeaftercorporatepodcast.com/ for all episodes

149. Branding Power: Impacting a Crowded World with Jordan Duval 148. Using AI in Your Business Strategies with Lauren Capwell & Lauren Shaw 136. Attracting the Right Clients with Danielle Hughes

 

Tweetable Quotes:

 "And I also want to mention that there's a lot of fear and uncertainty going on in the outside world right now, and that is affecting people's decisions."... Deb Boulanger on mastering your inner game in these uncertain times

 "So don't ever, ever, ever wing a sales conversation.".... Deb Boulanger on the importance of a structured sales conversation.

 

**Transcription on Request**

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com . 

Ever wondered how some entrepreneurs effortlessly attract high-paying clients? Well, you may be leaving money on the table by not optimizing your client conversations. Discover the power of the 'revenue calculator' in our latest episode, where host Deb Boulanger unveils how just three planned conversations per week could potentially skyrocket your annual earnings. Don’t miss out on learning how to turn casual chats into cash!. Learn how strategically nurturing your network can lead you to a six-figure growth without the constant hustle. As entrepreneurs, we often overlook the power of connecting in real-life scenarios, but these interactions form the bedrock of successful referral networks. Networking events, while potentially daunting for introverts, present a unique opportunity to engage in meaningful, business-altering conversations. She combines her extensive experience with actionable tips that help you stay ahead of the curve. to ensure you're not left behind in this digital transformation race!

   

[02:50 -09:27]  Secret Strategies for Digital Entrepreneurs in Media  

• Emphasis on realistic work-life balance with vacations.                      

• Melissa confirms comprehension and appreciation

• Discussion on referral building with gifts 

•  Cash for formal partners, gifts for friends 

   

[09:28 - 21:34]  Tips for Leveraging Media Exposure for Business Growth    

• Importance of structured conversations highlighted.

• Overall plan for deeper discussion prompts

• Recognizing the power of content pillars

• Insight into creating and using referral playbooks

 

[21:35 - 31:05] Crafting a Unique Message for Effective Media Exposure   

• Deb advises on price adjustments and client count  

• Importance of converting conversations elucidated 

• Strategies for risk management and client retention discussed

• Unveiling mental barriers and fear in entrepreneurship

 

[31:06 - 41:55] Crafting a Unique Message for Effective Media Exposure   

• Strategies for impactful networking and engagement  

• Content creation across various platforms discussed 

• Methods for making memorable, effective communications

• Importance of quality over quantity in connections

 

Connect with Deb Boulanger

Website: thegreatdoover.com

Instagram: @‌deb_boulanger

LInkedIn: https://www.linkedin.com/groups/12656341/

 

RESOURCES MENTIONED ON THE SHOW

ScoreCard: Reliable Revenue Scorecard

The Reliable Referrals Playbook WorkBook

Pricing Calculator: How To Price Your Products (thegreatdoover.com)

 

June’s MasterClass “Proven Profit Path”  (June 03 -07)

https://debraboulanger.lpages.co/ppp-2024/

 

Go to https://lifeaftercorporatepodcast.com/ for all episodes

168.  The Chris Voss Method for Closing the Deal

  40.   Are You Surrounded By the Right People?, with Kristy Wallace, CEO of Ellevate Network

  35.   How I Made the Leap and Found My Purpose: My Interview with Cate Luzio on the Goaldigger Show

Tweetable Quotes:

"These are the keys to the kingdom, my friend. These are the things that will help you grow your business this year."... Deb Boulanger on effective networking strategies

"And once I realized that I could pour into my networks and get a steady stream of reliable referrals, what do you think I did? I joined more networks."...Deb Boulanger on her specific strategy

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .  

 

Think slling isn't your cup of tea? Think again! In this episode of Life After Corporate, host Deb Boulanger tackles the challenge of how to win over new clients without the sleaze factor. If the very thought of 'selling' gives you chills, you're in for a treat. Deb shares her techniques so you can sell your services as naturally as chatting with a friend, ensuring your entrepreneurial journey is both authentic and successful. Embarking on an entrepreneurial journey requires a robust network and an effective ecosystem of opportunity. Deb says, crafting a network full of contacts who share your vision and enthusiasm will not only ease the transition but vastly increase your chances of success. So, are you ready to leverage your connections and thrive in your new venture? Then dive into the power of networks and discover how your warm contacts can significantly boost your entrepreneurial career. Get ready to redefine selling and approach it with a whole new perspective!

 

 [00:01 07:29]  Selling Without the ‘Sales Pitch’

• Use a consultative method, focus on the potential clients’ needs and how you can solve their problems, rather than aggressively selling.

• Encourage satisfied clients to refer others with discounts or other incentives, turning your clients into advocates.

• Offer workshops or free training sessions that provide value while showing your expertise—sell through education.

• Have your conversations/proposals to the individual needs of each potential client, make them feel understood and valued.

   

[07:30 -13:12]  Leverage Warm Connections and Referral Networks  

• Reach out to friends, family, and colleagues to inform them about your services.

• Implement a referral program that rewards individuals for introducing new clients to your business.

• Take advantage of networking opportunities at

• Regularly update your network on your offerings, achievements, and new services to stay top of mind. 

   

[13:13 - 20:12]  Fostering Audience Engagement and Conversion    

• Encourage live questions during the webinar to foster real-time engagement.

• Give special deals or bonuses to webinar attendees to increase conversion rates.

• Implement post-webinar communication plans to keep the dialogue going with participants.

• Use webinar analytics to understand attendee behavior and refine your strategy for future talks.

 

Connect with Deb Boulanger

Website:  thegreatdoover.com

LinkedIn: linkedin.com/in/debboulanger-thegreatdo-over

Instagram: @deb_boulanger

 

7 Steps to Convert More Clients Today

https://debraboulanger.lpages.co/client-conversion-guide/

 

Stand Out Webinars

Stand Out Webinars (debraboulanger.lpages.co)

 

Go to https://lifeaftercorporatepodcast.com/ for all episodes

168.  The Chris Voss Method for Closing the Deal

  40.   Are You Surrounded By the Right People?, with Kristy Wallace, CEO of Ellevate Network

  35.   How I Made the Leap and Found My Purpose: with Cate Luzio on the Goaldigger Show

 

Tweetable Quotes:

"This journey is not the easiest path and something must have happened that caused you to notice how dissatisfied you were in your job and that it was time to do something about it."... Deb Boulanger on your entrepreneur journey

"You are developing your ecosystem of opportunity so that you have a source for connection. You have a source for referral. You have a source for content and contribution to communities that really eat up everything that you have to offer."...Deb Boulanger on developing your network

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com. 

Are you ready to ditch the conventional 9-to-5 and dive into the world of entrepreneurship? In this episode of “Life After Corporate”, Host Deb Boulanger and her guest, Po-Hong Yu talk about how transforming your career path can ignite a deep journey into self-discovery and authenticity. Po-Hong, a former banker turned spiritual entrepreneur and somatic healer, recounts her liberating shift from the corporate grind to a life of genuine self-expression and healing. Learn how embracing your authentic self can transform not only your personal life but also how you conduct business, inviting unimaginable opportunities for growth and connection. Po-Hong's insightful narratives and practical advice offer listeners a blueprint for not only surviving but thriving by leveraging their unique truths. Consider this an invitation to step into your power and start your journey towards true authenticity — So, how will your story inspire the world? Get ready to uncover your authentic self and let Po-Hong guide you through the unchartered territories of your own potential.

 

 [00:01 11:22] Transition from Banking to Spiritual Entrepreneurship  

• Addressing cultural identity issues from a young age

• Importance of embracing true identity for personal growth

• Impact of career transition on self-discovery journey

• Challenges faced when moving from traditional to spiritual path

   

[11:23 -19:59]  Entrepreneurship and Authenticity Journey  

• Guiding women entrepreneurs to embrace their true identity and authentic self.

• Exploring the entrepreneurial journey as a spiritual path for personal transformation.

• Overcoming societal and self-imposed barriers to living authentically and embracing cultural identity.

• Highlighting the transformative power of embracing one's true essence and personal authenticity in entrepreneurship.

   

[22:00 - 29:56]  Cultivating Mental Fierceness and Body Awareness    

• Utilizing awareness to ground oneself in the body and connect with inner sensations

• Embracing the practice of releasing people-pleasing behaviors to establish strong boundaries

• Engaging in boundary research to understand personal limits and needs

• Connecting with the mind to cultivate heightened awareness and presence in the body

 

[29:57 - 38:32]  Entrepreneurial Journey as a Spiritual Path   

• Transitioning from traditional careers to becoming spiritual entrepreneurs.

• Focusing on helping midlife visionary women leaders live authentically.

• Emphasizing listening to intuition and following one's spiritual path.

• Transformative power of embracing cultural and personal identity in entrepreneurship

 

Connect with Po-Hong Yu

Website: https://www.taoofpo.com 

Tao of Po Podcast: https://www.taoofpo.com/podcast 

IG: https://www.instagram.com/pohong.yu/ 

FB: https://www.facebook.com/pohong.yu 

LinkedIn: https://www.linkedin.com/in/pohongyu/ 

Get on the Wait List for the Mastermind Contact Po-Hong Yu — Po-Hong Yu (taoofpo.com)

 

5-Day Workshop (from 05/27/24 - 05/31/24)                "Activate Your Authenticity" Workshop https://pohongyu.ac-page.com/activate-your-authenticity

 

Go to https://lifeaftercorporatepodcast.com/ for all episodes

168.  The Chris Voss Method for Closing the Deal

145.  The Formula for Maximizing Impact and Income

143.  Beyond Positive Thinking: Reprogramming Your Subconscious Mind

Tweetable Quotes:

"And so I was ahead of the curve and my business just boomed. So this was my first step into entrepreneurship, and I was like, this is exactly what I needed."... Po-Hong Yu on turning passion into profit

 "And it wasn't until I went to China for the first time as an adult at 25 when I had this huge enlightening awakening moment of being around people that just looked like me."... Po-Hong Yu on identity and acceptance 

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .