By Deb Boulanger
5
6060 ratings
The podcast currently has 199 episodes available.
What makes a story truly newsworthy in today's crowded media landscape?
Public relations expert, Bonnie Rothman, founder of Company B, breaks down the art of storytelling that captures attention. With 15 years of turning leaders into thought leaders and securing features in Wall Street Journal, Fast Company, and CNN, Bonnie shares her proven formula for crafting narratives that resonate. Bonnie dismantles the common misconceptions about what makes something news worthy and reveals the authentic storytelling techniques that open doors. Drawing from her experience as a New York Times reporter and her success landing clients in top-tier media, she shares the fundamental shifts that separate forgettable pitches from unforgettable narratives. From her workshops with global leaders to a masterclass in transforming brand benefits into compelling stories, this conversation reveals the secret ingredients that make journalists lean in and audiences take notice.
This is the episode that will forever change how you think about telling your business story.
[00:05- 11:31] Adapting Business Strategy During Challenging Times
Utilized previous connections and good impressions to secure initial clients
Transformed a conference-based client's strategy to focus on thought leadership during COVID
Pivoted content strategy to address emerging workplace issues during crisis
Created weekly programs addressing timely topics like remote workforce management, leadership challenges, and cultural issues during pandemic transitions
[11:32 -16:36] The Art of Effective Client Retention
Develop new products and services to give existing clients reasons to keep engaging
Create measurable systems to demonstrate return on investment to clients
Listen carefully to evolving client needs and adapt your services accordingly
Focus on showing value from the beginning of the relationship
[16:37 - 27:30] The Evolution of Business Storytelling in Today's Market
Being able to tell a good story has become the cost of entry into entrepreneurship
Business owners must stay relevant by tuning into current narratives and market conditions
The most effective stories stem from authentic conflicts and distinct points of view rather than contrived content
Leaders need to adapt their messaging to address current challenges like hybrid workforces and changing corporate cultures
[27:31 - 35:56] Key Elements of Effective Storytelling
Focus on identifying and presenting relatable conflicts (beyond just pain points)
Include enemies, obstacles, puzzles, and traps to create engaging narrative twists
Support narratives with relevant facts and statistics for credibility
Ensure stories conclude with satisfying endings that resolve the initial conflict
Connect with Bonnie Rothman
Website: https://companyb-ny.com/
Insta: https://www.instagram.com/companyb_ny/?hl=en
LinkedIn: https://www.linkedin.com/company/company-b/
Go to https://lifeaftercorporatepodcast.com/ for all episodes
169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!
153 A 3-Step Guide to Skyrocketing Your Income
137 Marketing, Management, and Metrics: The Keys to Consistent Success
Tweetable Quotes:
"The minute you get a new client is the minute you start losing them.".... Bonnie Rothman on the Reality of client churn
"Am I going to pivot and do something a little bit so I don't get rejected over and over again? Or am I gonna sort of stick with my guns?".... Bonnie Rothman on the Dilemma of a career pivot
**TRANSCRIPT AVAILABLE UPON REQUEST**
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Are you ready to leave your corporate job but frozen by fear?
In this episode of Life After Corporate, host Deb Boulanger tackles the challenging journey of transitioning from corporate to entrepreneurship. Drawing from her 11 years of experience, she shares practical strategies for building predictable and sustainable revenue, mastering your entrepreneurial mindset, and pricing for value in your new venture. From overcoming the fear that holds back 90% of our thoughts to transforming from corporate leader to CEO, Deb provides a roadmap for success.
Her clients' success stories, including those who secured six-figure contracts within their first year, prove that with the right support and mindset, your entrepreneurial dreams are within reach.
[00:05- 6:13] Mastering the Corporate to Entrepreneurship Transition
Navigate the shift from predictable paychecks to building sustainable revenue streams while staying true to your values
Overcome identity transformation challenges as you move from corporate leader to independent business owner
Transform perfectionism and procrastination into actionable business growth strategies
Create a clear mission statement that drives your entrepreneurial journey and leaves a lasting legacy
[6:14 -10:52] Strategic Business Validation and MVP Development
Test your business idea with a minimal viable product (MVP) before making substantial investments
Create a simplified version of your offer, such as a beta group program or single course module
Gather feedback from approximately twelve real potential clients using basic tools like PowerPoint
Validate your solution with your target community to ensure built-in market demand
[10:53 - 16:00] Pricing Power: Creating Value-Based Revenue Models
Move beyond hourly rates to implement return on advantage (ROA) pricing strategies
Transform consulting services into packaged offerings for sustainable growth
Create pricing structures that reflect client transformation rather than time spent
Build sustainable revenue streams by quantifying client outcomes and benefits
[16:01 - 21:03] Creating Predictable Revenue Pathways
Design a comprehensive value ladder starting with free or low-cost attraction offers
Implement an 8-12 week mid-tier solution for specific client problems
Develop high-value, long-term programs (6-12 months) for deeper client engagement
Generate consistent leads through strategic community visibility and expert positioning
Connect with Deb Boulanger
Get on the Wait List for the NEW Life After Corporate Community by sending an email with the subject: "Wait List" to [email protected]
Website: Podcast - Life After Corporate Podcast
Insta: @deb_boulanger
LinkedIn: Deb Boulanger 💫 | LinkedIn
Go to https://lifeaftercorporatepodcast.com/ for all episodes
169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!
153 A 3-Step Guide to Skyrocketing Your Income
137 Marketing, Management, and Metrics: The Keys to Consistent Success
Tweetable Quotes:
"And if you price based on your perceived value of yourself, I will guarantee that you are undercharging nor is anyone buying an hour of your time."... Deb Boulanger on No one is buying your self-worth
"And the way I look at my mission is I'm here to close the revenue gap for women entrepreneurs, and that is what gets me out of bed every single day.".... Deb Boulanger on her mission
**TRANSCRIPT AVAILABLE UPON REQUEST**
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
What if the secret to amazing love isn’t just about finding the right person but really getting used to talking to each other consciously?
In this episode, host Deb Boulanger and relationship coach Laurie Handlers, talk about how couples retreats and the idea of conscious communication are really changing the game for modern relationships. Laurie found her passion at 18 and has spent her life helping couples create incredible love through practices that involve connecting deeply and exploring sexuality. Her take on traditional relationships focuses on things like setting boundaries, enjoying pleasure, and being real with each other. With years of helping people transform through pleasure, Laurie shows that talking about sex isn’t just about the physical side. It's also about tapping into creativity and that vital energy in life.
In a time when it seems like relationships come and go easily, conscious coupling builds a solid ground for love that’s here to stay.
[00:05- 5:16] Breaking Free from Corporate Constraints to Personal Transformation
Made the leap from structured corporate life to teaching sacred sexuality and transformation, driven by an inner calling to make a difference in the world
Initially balanced corporate work with side consulting, experiencing the freedom to experiment and innovate
Body breakdown in high-pressure corporate role led to discovering new path through conscious embodiment practices
Transformed personal crisis into opportunity by embracing sacred sexuality teachings and relationship coaching
[5:17 -19:09] The Journey from Conformity to Sexual Liberation
Developed expertise through diverse roles including grant writing, corporate training, and organizational development
Recognized limitations of corporate structures despite winning awards and achieving top performance
Listened to body wisdom when corporate demands became unsustainable
Created successful programs teaching women emotional release techniques and truth-speaking, fostering extraordinary love
[19:10 - 25:42] Sacred Sexuality and Sustainable Partnerships
Understanding sexuality as a creative force that extends beyond physical intimacy, connecting to personal expression and vitality
Addressing alarming divorce statistics (50% first marriages, 64% second marriages) through conscious relationship practices
Exploring the deeper aspects of intimacy beyond conventional understanding of sex and physical connection
Learning to pause, breathe, and express feelings from a place of body awareness rather than judgment
[25:43 - 35:31] Ageless Entrepreneurship in Sexuality and Relationships
Created specialized programs for the 50+ demographic, addressing unique needs and concerns in sexuality and relationships
Demonstrates how age brings valuable wisdom to relationship coaching, challenging initial skepticism from younger participants
Developed multiple income streams through books, MP3s, and apprenticeship programs focused on transformation
Breaks age-related stereotypes by maintaining relevance and creating extraordinary impact in the field of conscious communication
Connect with Laurie Handlers
Website: https://www.lauriehandlers.com
YouTube: https://www.youtube.com/@extraordinarylovers
Instagram: https://www.instagram.com/laurie.handle
Facebook: https://www.facebook.com/ExtraordinaryLoversOfficial
Laurie’s Books
Sex and Happiness: It Gets Better With Age
Sex & Happiness: It Gets Better With Age: Handlers, Laurie: 9781955090315: Amazon.com: Books
Sex and Happiness: The Tantric Laws of Intimacy
Sex & Happiness: The Tantric Laws of Intimacy: Laurie Handlers, Siobhan Mullally, Laurie Handlers, Pat Corrigan: 9780977174003: Amazon.com: Books
Go to https://lifeaftercorporatepodcast.com/ for all episodes
169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!
153 A 3-Step Guide to Skyrocketing Your Income
137 Marketing, Management, and Metrics: The Keys to Consistent Success
Tweetable Quotes:
“Nothing gave me the skill for the most important thing in my life, which is when I find the person that I love, not at a ball with a glass slipper, but actually when someone and I find each other, then what?”... Laurie Handlers on the Truth About Education and Love
“Modern science says that the gut is the second brain, and actually that the gut might be more truthful than the mind."... Laurie Handlers on the Power of Gut Feeling in Decision-Making
**TRANSCRIPT AVAILABLE UPON REQUEST**
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Have you ever felt like an imposter in your career or struggled with leaving a meaningful legacy?
In this episode of Life After Corporate, host Deb Boulanger sits down with Jen Coken to unravel the complexities of imposter syndrome and authentic leadership. Jen's journey from a political career to becoming an acclaimed coach provides invaluable insights into overcoming self-doubt and embracing genuine authority. Together, they explore how early-life experiences shape our professional lives, the challenges of transitioning from corporate to entrepreneurial worlds, and practical advice on mindfulness and self-discovery.
Tune in to discover how to transform imposter syndrome into your superpower and leave a lasting legacy, no matter where your journey begins.
[00:05- 14:54] Legacy and Authenticity in Leadership
Jen Coken discusses the importance of leaving a legacy, stressing that it doesn't require fame or vast impacts.
Authority is defined as confidence and authenticity, not merely power or status.
Coken brings attention to the pervasive nature of imposter syndrome, comparing it to a pandemic that leaders face.
Jen shares a story of a woman who lost her identity by conforming to traditional expectations in a male-dominated industry.
[14:55 -22:19] Imposter Syndrome and Corporate Challenges
Imposter syndrome is described as a phenomenon involving an amygdala hijack, leading to reactions like fight or flight.
She advises leaders to be curious rather than assume, particularly in meetings and professional settings.
Strategies include asserting oneself and sharing personal context deliberately and strategically.
Jen recounts her personal pivot from corporate life, illustrating her initial struggles with visibility and imposter syndrome.
[22:20 - 33:14] Mindfulness and Personal Development
Mindfulness is highlighted as a tool to observe rather than control emotions, aiding in rewiring neural pathways.
Coken speaks about the 6-year-old self's influence on present-day decisions and behaviors.
The power of being an observer of emotions to foster new ways of being is underscored.
Jen Coken shares insights on transforming imposter syndrome into a superpower and embracing it as a driver for success.
[33:15 - 39:02] Communicating and Dealing with Insecurity
Coken suggests recording and analyzing thoughts to separate fact from fiction, a method she calls "The Power Code."
Emphasizes the significance of owning one's stories and making bold decisions despite uncertainties.
"Fake fear" vs. "real fear" is a concept discussed to manage internal insecurities.
Utilize self-acceptance and authenticity to combat self-doubt in crowded markets.
Connect with Jen Coken
Email: [email protected]
Website: Jen Coken Coaching - Author | Lifestyle Coach | Comedian
LinkedIn: https://www.linkedin.com/in/coken/
Instagram: @jencoken
Facebook: Jen Coken Coaching
Jen’s Books
“Make Imposter Syndrome Your Superpower” www.jencokenbook.com
“When I Die, Take My Panties” Amazon.com: When I Die, Take My Panties: Turning Your Darkest Moments into Your Greatest Gifts eBook : Coken, Jennifer: Kindle Store
Barnes & Noble Link
If you buy the book PREsale from Barnes & Noble, you’ll receive a special gift from Jen: Make Imposter Syndrome Your Superpower: The Ultimate Guide for Women in STEM to Lead with More Authority, Influence, and Impact by Jen Coken, Paperback | Barnes & Noble®
Go to https://lifeaftercorporatepodcast.com/ for all episodes
169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!
153 A 3-Step Guide to Skyrocketing Your Income
137 Marketing, Management, and Metrics: The Keys to Consistent Success
Tweetable Quotes:
“The brain's never dealing with reality ever. The brain is consistently taking in information, comparing it, compartmentalizing it."... Jen Coker on Neuroscience Revelations
“And imposter syndrome came in because I had a big contract with a big tech company, and I was sucked into the toxic culture without realizing it, which is so easy for us to do."... Jen Coker on Overcoming Imposter Syndrome and Toxic Work Culture
**TRANSCRIPT AVAILABLE UPON REQUEST**
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast with other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
What if the very strategies that could catapult your business to the next level could also free you from the daily grind?
In this episode of Life After Corporate, Deb Boulanger will talk about the pillars of business growth amidst economic and geopolitical uncertainty. With rapid technological advances, particularly in AI, as both a threat and an opportunity, our experts discuss how to rise above consumer caution and harness market opportunities. From increasing client lifetime value to mastering AI tools and differentiating your brand in crowded markets, this episode promises actionable insights for every business owner. Transformative ideas like "return on advantage" and leveraging Other People's Platforms (OPPs) are highlighted, compelling you to listen and redefine your strategies for longevity and success.
This is a must-listen episode for anyone eager to prepare for 2025 and beyond, ensuring their business not only survives but thrives.
[00:05- 14:48] Economic and Geopolitical Impact on Business
Discussion on market opportunities amid unpredictable budgets and economic conditions.
Importance of increasing client lifetime value and mastering AI tools.
Challenges such as transitioning from hourly contracts to value-added offers.
Emphasis on defining unique client challenges and offering repeatable solutions.
[14:49 -43:17] Strategies for Enhancing Client Lifetime Value
Importance of creating a service value ladder to address client challenges.
Benefits of client retention over new client acquisition.
Examples of "door opener" offers and their importance.
Reviewing and adjusting sales skills, offer positioning, and target audience focus.
[43:18 - 48:41] Leveraging AI and Differentiating Your Brand
Use of AI to operationalize tasks and streamline processes.
Importance of creating a unique and consistently visible brand message.
Networking tips for business growth and building a referral ecosystem.
Collaborative visibility efforts, including leveraging platforms like LinkedIn.
[48:42 - 51:39] Preparing for 2025 and Beyond
Tips for preparing business operations for future growth, including AI customization.
Strategies for increasing fees, adding new offers, and enhancing client retention.
Simplifying operations with the help of AI and documentation.
Using webinars and workshops to establish thought leadership and attract clients.
Connect with Deb Boulanger
Website: www.lifeaftercorporatepodcast.com
Instagram: @deb_boulanger
LinkedIn: https://www.linkedin.com/groups/12656341/
Go to https://lifeaftercorporatepodcast.com/ for all episodes
169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!
153 A 3-Step Guide to Skyrocketing Your Income
137 Marketing, Management, and Metrics: The Keys to Consistent Success
Tweetable Quotes:
“You have to really differentiate yourself by creating a personal brand and crafting your messaging so that it stops the scroll with your thought leadership."... Deb Boulanger on the importance of having a personal Brand
"Increasing client retention by just 5% could boost your profits by 25 to 95%."... Deb Boulanger on the importance of client retention
**TRANSCRIPT AVAILABLE UPON REQUEST**
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast with other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Are you ready to truly transform your career and establish yourself as a thought leader?
Host Deb Boulanger welcomes Erik Westrum, a former professional hockey player turned author and strategist from selfpublishing.com. Erik's journey from the ice rink to the world of self-publishing is a testament to the power of writing a book. He shares his self-publishing success strategies, including how to write a best-selling book and the art of monetizing your book as an author. The conversation explores Erik's transition from sports to entrepreneurship, offering a unique perspective on building credibility through book writing. As they discuss best practices for promoting a self-published book, Erik reveals how authorship can open doors to speaking engagements and lucrative business opportunities. From mind-mapping ideas to crafting compelling titles and cover designs, this episode is packed with practical advice for aspiring authors.
Whether you're considering transitioning from corporate to entrepreneurship or simply curious about the impact of becoming an author, this conversation begs the question: Could writing a book be the key to unlocking your true potential and skyrocketing your influence?
[00:03- 11:40] Book Writing Success: From Idea to Bestseller
Mind map your ideas and create an outline to structure your book
Focus on writing about topics you're passionate about to overcome obstacles
Consider which book idea can be monetized quickest for your brand or business
Treat your book as a key to opening up speaking engagements and other opportunities
[11:41 -19:10] Mastering Amazon Best Seller Strategy for Self-Published Authors
Find relevant categories and keywords to drive people to buy your book
Aim to get over 100 reviews as quickly as possible within the first 30 days
Use a mastermind community of authors to help review each other's books
Optimize your Amazon page keywords, similar to SEO for Google
[19:11 - 28:01] Book Publishing Timeline and Launch Preparation
The 5 rounds of editing: developmental review, developmental edit, content edit, copy edit, and proofreading
From finished manuscript to publication usually takes 4 to 6 months
Building a launch team is crucial for getting initial reviews and purchases
A 90-day social media campaign is recommended, focusing on promoting rather than selling
[28:02 - 36:02] Self-Publishing Success: Avoiding Common Pitfalls
82% of people think of writing a book, 2% write one, and 1% actually have success
Many authors try to do everything themselves, resulting in half-baked cover designs or inadequate book descriptions
A common mistake is thinking that simply hitting "publish" means everyone will read the book
Consistency in marketing efforts is crucial for at least 90 days to a full year after publication
Connect with Erik Westrum
Website: Becoming Elite with Erik Westrum
Facebook: Facebook
Insta: Erik Westrum (@ewestrumhockey) • Instagram photos and videos
X: @erikwestrum7
LinkedIn: linkedin.com/in/erikwestrum7
YouTube: Becoming Elite - YouTube
Erik’s Book: Becoming Elite Becoming Elite: What it takes to transform your life using 4 proven pillars of performance - Kindle edition by Westrum, Erik. Religion & Spirituality Kindle eBooks @ Amazon.com.
Go to https://lifeaftercorporatepodcast.com/ for all episodes
169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!
153 A 3-Step Guide to Skyrocketing Your Income
137 Marketing, Management, and Metrics: The Keys to Consistent Success
Tweetable Quotes:
"Anyone who would come up to me and if they said they had written a book, instantly, there's credibility, there's thought leadership, there's authority."... Erik Westrum on the Power of Authorship
So you take that mind map and then you're going to focus on looking at an outline. Because once you have the mind map to an outline, I'm not saying it's easy, but it's a lot easier because you have an outline in each day or each week or each month."... Erik Westrum on the Journey of writing a book
**TRANSCRIPT AVAILABLE UPON REQUEST**
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Are you stuck in business, wondering why your revenue isn't where it should be?
In this episode of Life After Corporate, host Deb Boulanger sheds light on a crucial mindset for every entrepreneur: Always Be Launching. Deb explores practical ways to stay relevant and keep your business growing, no matter what current market conditions look like. Whether you're a newbie entrepreneur or a seasoned business owner, this episode is packed with actionable advice. Tune in as Deb breaks down the steps to effectively launch and stay visible, ultimately helping you avoid the trap of under-launching.
Don't miss out—this episode could be the key to unlocking your business's potential.
[00:05- 6:19] Marketing Strategies for Successful Entrepreneurship
Deliver workshops to professional networks or industry associations to launch your offer
Stay active and visible by consistently offering something fresh to your audience
Adapt your offerings to meet the evolving needs of your ideal clients
Overcome the tendency to "under launch" to improve business performance and revenue
[6:20 -12:06] Embracing Entrepreneurship in a Changing Market
Stay current by incorporating AI into your offers and discussions with clients
Address the unpredictable economy by continuously launching new ideas
Adapt your marketing strategies to speak directly to clients' current problems
Consider a corporate exit strategy that allows for building your business on the side
[12:07 - 16:59] Innovative Approaches to Business Growth for Entrepreneurs
Continuously refresh your content to keep your audience engaged and attract new prospects
Consider launching new offers or repackaging existing ones to meet evolving client needs
Implement a combination of nurturing new leads and offering fresh content to existing clients
Explore the potential of subscription-based models once you've established a strong following
[17:00 - 22:21] From Corporate Exit to Thriving Entrepreneur: Key Tactics
Reframe your offer to align with current market and client needs
Create a simple launch plan to generate momentum and focus
Utilize free webinars or workshops to build trust and spark interest
Stay visible by always launching new offers or marketing pushes
Connect with Deb Boulanger
Website: www.lifeaftercorporatepodcast.com
Instagram: @deb_boulanger
LinkedIn: https://www.linkedin.com/groups/12656341/
LAST INTERACTIVE WORKSHOP OF THE YEAR!!!
Growth Strategies for Challenging Times
Go to https://lifeaftercorporatepodcast.com/ for all episodes
169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!
153 A 3-Step Guide to Skyrocketing Your Income
137 Marketing, Management, and Metrics: The Keys to Consistent Success
Tweetable Quotes:
"Maybe it's about creating a mini version of your current program or offering a VIP day. Give your client something that feels new, even if it's built on your existing offers."...Deb Boulanger on Strategies for Success in Business
"People are looking for affordable support on their entrepreneurial journey because more and more people are making this decision to leave corporate and start a business and a life on their terms."... Deb Boulanger on Entrepreneurial Trends
**TRANSCRIPT AVAILABLE UPON REQUEST**
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Have you ever wondered how a clear pricing and offer strategy could transform your business profitability?
In this episode Life After Corporate, guest expert Celi Arias discusses this crucial topic, emphasizing metrics like "time to value" and the often-overlooked profit margins. Celi, the force behind "Grown Ass Business," shares her journey from a corporate luxury brand partnerships executive to a top coach, renowned for her proprietary "Get Ahead in Business" methodology. She highlights the pitfalls of scalability issues and the vitality of strong systems and foundations in business. With her humorous, action-focused approach, Celi tells us how understanding key business systems can lead to tripled revenue, greater confidence, and balance in personal and professional life.
Are you truly ready to scale by addressing the foundational gaps in your business model? Then Let’s go!
[00:05- 12:29] Importance of a Clear Pricing and Offer Strategy
Avoid randomly setting prices without understanding market demand.
Value clarity in pricing to ensure offerings are profitable.
Discusses the concept of "time to value" and delivering results quickly.
upcoming 4-hour workshop for developing effective pricing strategies. (Link below)
[12:30 -25:14] Celi Arias' Unique Business Approach
Created a course to provide structured answers and solutions.
Transitioned from free coaching to securing a head coach role amidst personal challenges.
Highlights the importance of leveraging strengths in job roles.
Shares her proprietary "Get Ahead in Business" methodology focusing on key growth systems.
[25:15 - 36:22] Overcoming Common Business Mistakes and the Importance of Strong Foundations
Many owners focus on advanced strategies before stabilizing their business.
Discusses the overlooked importance of knowing profit margins.
Warns about scalability issues arising from poor financial awareness.
Advocates for simplifying complex processes using effective systems.
[36:23 - 39:50] Marketing Strategy, Product-Market Fit, and Thriving in Uncertain Times
Importance of understanding the process behind strategies, like webinars.
Highlights the common oversight of skipping product-market fit.
Stresses emotional understanding of consumers for compelling marketing content.
Advice on avoiding panic-driven decisions, focusing instead on genuine customer needs.
Connect with Celi Arias
Website: grownassbusiness.com
Insta: @celigrowsbusiness
X: @IamdonCelia
LinkedIn: linkedin.com/in/celiarias
The Money’s on the Table Pipeline
The Money's on the Table (celiarias.com)
***My friend Celi Arias is hosting a killer Profitable Pricing Workshop called Pricing On Purpose https://go.celiarias.com/pricing-profits that you don't want to miss. Position your offers with pricing that fuels profitable growth & maximum revenue
If you're ready to eliminate any doubts about your offer and pricing strategy and you're ready to structure your business for growth, this is for you.
Celi's the real deal - she's helped countless clients triple their income and build businesses they love. Here are the details: Pick a date that works for you: Oct 12th or Oct 18th
Top Takeaways:
Uncover Hidden Profit Leaks
Price Your Offers For Maximum Impact
Create A Pricing Strategy That Attracts Dream Clients
Click here to save your spot for Pricing On Purpose https://go.celiarias.com/pricing-profits
Trust me, this is worth the 4 hours of your valuable time.
Go to https://lifeaftercorporatepodcast.com/ for all episodes
169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!
153. A 3-Step Guide to Skyrocketing Your Income
137. Marketing, Management, and Metrics: The Keys to Consistent Success
Tweetable Quotes:
“With a clear pricing strategy and a good advert that delivers. This is like my little hashtag or asterisk at the bottom of an ad. This will work if you have a clear offer strategy and a clear pricing strategy that's profitable…. Celi Arias on pricing strategy
“You are approaching everything you do from your zone of genius, from your strengths, and from your skill set, and from what you know, which is awesome and beautiful and great, and will get you to a certain place where you hit this invisible ceiling. And that is where you need to understand how business actually works and what grows a business”...Celi Arias on growing a business
**TRANSCRIPT AVAILABLE UPON REQUEST**
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Ever wondered how to infuse your unique identity into your business?
In this episode, host Deb Boulanger sits down with Patty Farmer, a renowned marketing expert, to explore the intersection of entrepreneurship, branding, and marketing strategy. Patty shares her insights on how to start a business that truly reflects your core values, and how understanding the customer journey can accelerate business growth. She also reveals her tips for building strategic partnerships and using AI in marketing strategies to enhance, rather than replace, human connection. Listen in to discover how Patty Farmer is revolutionizing marketing strategies for small businesses and how you can apply her insights to your own business journey.
[00:01- 15:13] Crafting an Effective Marketing Strategy for Business Growth
Define your brand's compelling story that makes the customer the hero
Speak directly to the voice and pain points of your ideal client avatar
Develop a positioning statement that conveys what you want people to feel
Leverage AI tools to research potential strategic partners in your niche
[15:14 -25:51] Building Strategic Partnerships for Entrepreneurial Success
Identify upstream and downstream partners who serve your clients before/after you
Seek out partners with complementary offerings who overlap your services
Explore partnerships with businesses targeting a different audience in your niche
Don't view other entrepreneurs in your space as competitors, but potential partners
[25:52 - 33:34] Understanding the Customer Journey for Better Client Retention
Recognize the different stages: problem awareness, decision to act, vetting options
Tailor your marketing messaging to resonates with each specific stage
Implement strategies to nurture customers from awareness to promoters
Regularly audit your customer touchpoints to identify gaps and optimize journeys
[33:35 - 43:34] Leveraging AI in Your Small Business Marketing Strategies
Use AI tools for tasks like competitor research, lead generation, and content creation
Analyze data from your marketing efforts to generate AI-driven insights
Implement AI personalization to tailor user experiences across channels
Explore AI-powered automation for campaigns, ads, email marketing and more
Connect with Patty Farmer
Website:Home - Patty Farmer International ~ Plug in. Power up. Get Paid.
Facebook: Facebook
X (Twitter): @PattyFarmer
Pinterest: Pinterest
YouTube: Marketing, Media & Money - YouTube
Instagram: @pattyfarmerceo
Patty’s Podcast: Marketing, Media & Money https://open.spotify.com/show/0fNSOqjx6Jn6zERhmj1pnn?si=d49e1c77d6ca4803
Go to https://lifeaftercorporatepodcast.com/ for all episodes
169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!
152 The Secret of Turning Your Words into A Money-Making Machine!
148 The Role of AI in Business Strategies and Market Research
Tweetable Quotes:
“It’s got to be transformative. We are not in the information business. Google is in the information business. We are in the Transformation business”... Patty Farmer the difference of being an information business and a transformation business
"I actually like to think of ROI also as Return On Influence."... Patty Farmer on evaluating ROI
**TRANSCRIPT AVAILABLE UPON REQUEST**
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at https://lifeaftercorporate.com/podcast.
What distinguishes thriving businesses in today's fast-paced world?
Tune in as host Deb Boulanger talks with Natalie Levy, a passionate supporter of women entrepreneurs and advocates for investing in diverse founders. Natalie reveals her strategies for empowering female-led startups and highlights the significance of inclusive investment strategies and cultural awareness in the business arena. She discusses key factors for evaluating startup potential while emphasizing the value of balancing entrepreneurship and well-being. Through sharing her own journey and the trials of scaling a service business, this conversation promises to reshape your understanding of success.
[00:01- 13:23] Equity, Accessibility, and Mindset Shift
Challenging traditional "herd mentality" of attracting only high-net-worth accredited investors.
Rejecting the notion of simply allocating capital to deals without active involvement.
Emphasizing a learning journey and transformative mindset shift for members.
Pioneering a new model that prioritizes strategic and smart investment practices.
[13:24 -18:26] Women's Empowerment in Early-Stage Investing: Strategies for Success
Investing in the "seed plus" round allows for a more meaningful impact with smaller check sizes.
Evaluating the quality of deal sourcing and the ability to find good opportunities at an early stage.
Higher risk but potentially higher returns when investing early in a company's lifecycle.
Flexibility to invest across sectors and stages without being bound by specific mandates.
[18:27 - 22:08] Scaling Service Businesses with AI: Challenges and Opportunities
Services businesses often face challenges in attracting strategic acquirers due to lower margins.
Productizing services by integrating AI can enhance scalability and create a path for venture-level growth.
Successful service businesses may incorporate a services component to generate revenue and gain market insights.
Transitioning from services to productized offerings can improve profitability and attract investors seeking scalable ventures.
[22:09 - 37:00] Mindful Entrepreneurship: Balancing Success and Well-being
Prioritizing self-care practices like mindfulness, yoga, movement, and proper nutrition to maintain overall well-being.
Finding time for personal growth and self-investment amidst the demands of entrepreneurship.
Embracing a mindful approach to handle challenges and setbacks, such as physical injuries, with resilience and positivity.
Encouraging others to prioritize self-care and personal well-being by leading by example
Connect with Natalie Levy
Website: ShesIndependent.com LinkedIn: @shesindependent
YouTube: She's Independent - YouTube
Instagram: @shesindependent
Go to https://lifeaftercorporatepodcast.com/ for all episodes
168. The Chris Voss Method for Closing the Deal
144 Overgiving: The Secret Saboteur of Entrepreneurial Success
131 From Self-Sabotage to Success: Practical Strategies to Thrive
Tweetable Quotes:
"We're not just trying to build and grow this cash flow machine and just kind of run this brewery out back. But is this a business where we can see it scaling to a million dollars or a few million dollars?".... Natalie Levy on Entrepreneurial Vision
"It kinda kills me to not fund those types of businesses, but at the same time, we're marrying, you know, deeply driven mission."".... Natalie Levy on The Difficult Reality of Funding Decisions
**TRANSCRIPT AVAILABLE UPON REQUEST**
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
The podcast currently has 199 episodes available.