Beginning in July 2019, Instagram has been trailing the removal of the ‘like’ function from their platform, with the stated goal of diminishing the ‘pressure’ of posting and reducing the ‘competitive’ aspect of Instagram to help improve user mental health. Does this change merely represent a positive step forward in platforms taking responsibility for their users’ mental wellbeing, or could it be the start of a potentially industry-defining shift? In this week’s episode of 99PGenZ, the team discuss their views on the change and its implications for not only for companies using Instagram, but for marketing on social media as a whole.

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