Netflix Mini-Series Self Made tells the story of Madam C. J. Walker, the first female, African-American self-made millionaire. Here I share the lessons I learned from watching her story.I chat aboutthe power of telling a compelling storythe "build it and they will come" modelthe power of connection and community when it comes to sellingthe trap of comparisonitis and going your own wayReady to step up your content and cut through the noise on social media? Join our upcoming live training serie...

Creational Content vs Documentational Content- Let's chat about each, and how you can make your time go further when it comes to content creation!Talking about different types of content, and the ways in which we can serve up content to our audienceCreational contentneed to create itneed to have inspirationhas to be newhas to be differentDocumentational contentshows who you areshows what you doshares your ways of thinkingeasy to create along the way by simply just documenting what you doNeed ...

Are you an organised person? How does your answer make you feel? Join me, and Amanda from Happy Home Solutions as she shares how being organised is a choice, not a personality type.Being organised can really the change the game, especially for mums. So what do we cover in this episode.Amanda shares how getting organised came about for herShe shares the changes she saw from being more organisedShe shares some tips for starting to get organised around the houseWe chat about routines, and how to...

We chat your ideal customer, and all things marketing in corporate to small business marketing, with business coach Jessica Osborn.This episode is all about how the maternal wall in corporate marketing led Jessica to online business, business coaching, and ultimately to helping other mums in business get their businesses out there.Here's what we covered in the episodeJessica's first business and what she learnedwhat corporate post-baby was like, and how it lead to the leap into full-time bizh...

Mic drop! Social media is NOT your business. There is so much more to building a sustainable business!Business is so much more than social mediaBut so often, the story I hear from clients and customers is that social media is eating up all their time, and inspiration.So what does this episode coverthe amazing platform for marketing that is social mediathe problem with social media- it doesn't belong to you!what about everything else that needs doing to really have a businesshow social media i...

When it comes to the Call To Action, or CTA, people often focus on the link to buy. Let's chat about the role of a CTA for your audience, and your business.The Call to ActionIn this episode I share the story of my conversation with a VIP client this week all about using calls to action. Then I chat aboutwhat is a call to actiondirect and indirect call to actionhow a call to action can feed the algorithmhow a call to action can help move your audience through the process to buyingMake sure to ...

Join me and the amazing Anthea Cutler as we chat about mindset, and discover that alignment needs action, and that setting your business up for success means going on a journey to really get your head in the game.Alignment Needs ActionIn this episode, Anthea chats aboutwhat is mindset and mindset coachinghow this plays out for everyone differentlyhow alignment works to her, and why also taking action is necessary to achievewhether mindset is woo, whether she is woo, and why woo is such an ind...

There is power in the pivot, especially when you take the time to really listen to your audience and learn the launch lessons you need to move your impact and income forward. So let's chat about the keys to learning from launching, and how and when to pivot.When it comes to launching anything, what you do after the launch is key. For me one of the most important aspects is talking to the people who didn't buy.Why? Because knowing why people didn't buy helps me to work out where I need to impr...

Ready to overcome the 3 biggest buyer objections? These universal objections come up all the time when I am talking to clients, so let's work them through together.Overcoming the three biggest buyer objections is paramount if you are going to make sales.In the end, most objections come down to one of three things; money, commitment or fear.In this episode I take your through these 3 themes, and give you tangible examples of how to overcome them, sometimes before the client or customer even ha...

When it comes to the foundations of social media strategy, brand is so important! But so often, there is a missing piece to the brand puzzle, WORDS.Join me as I chat about my 4 step framework for social media strategy that converts. And take some time to think about how the words you choose are part of the brand you create.The foundationsbrandcontentplatformsconversionAnd join me for the upcoming Connect and Engage Masterclass. Details here!Connect with Social Strategy MumConnect with Social ...