Life and Lens - Focusing on Success and Balance

Danelle Bohane is a wedding photographer, educator and a real force in our industry; her storytelling is emotional, honest and captured from a place of heart and generosity. To me, Danelle’s approach is inspiring because she is able to hone in and capture a couple’s connection to one another and their families with sensitivity, curiosity and respect. 

Danelle is a true artist at work and I encourage you to immerse yourself in her world as she shares her approach to storytelling.

Lei x

KEY TAKEAWAYS

• Danelle focuses on capturing connection through visual narrative, considering story-telling elements such as chapters, main characters, scene setting and locations including weather, the main story-line and sub storyline. 
• Add dimension and juxtaposition to your images by playing with your lens choice; consider how wide you shoot an image (ie on a 24mm) and then the counterpoint such as a close up detail shot that is tightly cropped. 
• Storytelling becomes more powerful when you harness your personal sensitivities, history and experiences in life to tell your couples story. Your approach as a photographer is a sum of all your parts and the relationships around you. 
• Some of our biggest learnings and some of our best moments come from a place of imperfection. 

Thank you for listening to the Life and Lens podcast. 

Resources and links mentioned in this episode:

• Danelle Bohane’s Website: https://danellebohane.com/
• Danelle Boahne Instagram: https://www.instagram.com/danellebohane/?hl=en
• Refine Workshop: http://refinetheworkshop.com.au 
• Refine Workshop Instagram: https://www.instagram.com/refinetheworkshop/?hl=en

Further Show Notes Visit: https://leileiclaveyeducation.com/podcast

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Wedding Photography website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8

Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates

Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates

Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM

Shop My Gear: https://shorturl.at/jlyOZ

...

Welcome to my 3-part series on how to elevate your wedding business by mastering pricing and sending beautiful price guides and welcome client guides to your clients.

In the third instalment of our series, we explore wedding client guide and the benefits of delivering a guide to your couples. I present my wedding welcome client guides as a welcome gift to couples upon booking. This beautifully branded guide serves as a valuable resource, offering insights into the flow of their day with me, practical tips for planning an ideal day tailored to both them and the images, and considerations for optimizing lighting. Beyond that, the wedding guide plays a pivotal role in enhancing communication and aligning client expectations, contributing to a smoother overall experience and a calmer day.

Save yourself time answering questions and set client expectations with your client guide.

Key points:

• The benefits of a wedding client welcome guide
• Top 5 essential inclusions to streamline communication and create a smoother client experience including Photo checklist, Timeline, Getting ready location, Portraits, Reception

This 3-part series on Life and Lens is brought to you by my Price Guide and Wedding Guide templates in collaboration with Hello Hello Studio. To purchase the templates or for more information please visit https://leileiclaveyeducation.com/guidesandtemplates. I hope these bring you much success with your business as they have with mine.

Lei x

Further Show Notes Visit: https://leileiclaveyeducation.com/podcast

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Wedding Photography website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8

Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates

Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates

Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM

Shop My Gear: https://shorturl.at/jlyOZ

...

Welcome to my 3-part series on how to elevate your wedding business by mastering pricing and sending beautiful price guides and welcome client guides to your clients.

In episode 2 of the series, we delve into what I include in my price guides and the differences between mid-range wedding clients and those seeking a more luxury experience. Understanding and catering to these distinctions can significantly elevate your wedding photography business and help to book your dream weddings.

Key points:

• What to include in your price guide
• Consider who is your ideal client and what services are they seeking as well as what services do you enjoy offering?
• Leverage testimonials to build credibility and social proof
• The concept of tiered pricing and how it works to seal the deal with your ideal clients
• Make your pricing structure of your packages clear to ensure clients have full transparency to build trust
• Establishing social proof and how
• Beautiful, professional branding = increased trust: We discuss the importance of a well-branded price guide and brand in creating trust with clients.
• Strategic Upselling its potential impact on your business. We explore upselling opportunities such as albums, offering 35mm film services, second photographers, additional hours, engagement shoots and content creation services.
• Stay updated on industry trends by following them closely. For example, content creators are a big thing right now in our industry so why not think about adding the service to your business.

By understanding and implementing these strategies, you'll be better equipped to tailor your services to the specific needs and expectations of your dream clients, ultimately increasing your business's overall desirability and success.

This 3-part series on Life and Lens is brought to you by my Price Guide and Wedding Guide templates in collaboration with Hello Hello Studio. To purchase the templates or for more information please visit https://leileiclaveyeducation.com/guidesandtemplates. I hope these bring you much success with your business as they have with mine.

Lei x

Further Show Notes Visit: https://leileiclaveyeducation.com/podcast

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Wedding Photography website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8

Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates

Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates

Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM

Shop My Gear: https://shorturl.at/jlyOZ

...

Welcome to my 3-part series on how to elevate your wedding business by mastering pricing and sending beautiful price guides and welcome client guides to your clients.

In this episode I talk through my journey and the impact of professional branding and price guides on securing dream clients. As well as the crucial steps to enhancing your pricing strategy for increased value.

3 Steps to increasing your prices

1. Invest in a beautifully designed price guide. For a cost effective option invest in a Price Guide template.
2. Include the services you wish to offer, trial and test these too to see what resonates with your clients as well as what you enjoy offering - listen to episode two of this series to see what I include.
3. Increase your value through experience, streamlined systems and workflow, and enhanced client experience, along with increased desirability including being featured in publications and excellent client testimonials.
4. Test and trial!

This 3-part series on  Life and Lens is brought to you by my Price Guide and Wedding Guide templates in collaboration with Hello Hello Studio. To purchase the templates or for more information please visit https://leileiclaveyeducation.com/guidesandtemplates. I hope these bring you much success with your business as they have with mine.

Lei x

Further Show Notes Visit: https://leileiclaveyeducation.com/podcast

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Wedding Photography website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8

Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates

Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates

Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM

Shop My Gear: https://shorturl.at/jlyOZ

...

Title: Unlocking Success with Johanna Rosenlew: The Power of Asking for What You Want on Your Path to Vogue

Johanna Rosenlew is an editorial wedding photographer shooting destination weddings in Scandinavia and in and around Europe. Her style is journalistic, documentary, fashion focused and as I reflect on the creatives that inspired me personally, Johanna’s style was just ‘so cool’ and motivated me to niche into editorial wedding photography.  

In this episode of Life and Lens, we unpack life, business, juggling commitments as a business owner with a young family, challenges, and future goals. Johanna shares her journey to be featured in Vogue (twice!) and her plans to scale up into the luxury wedding market. She is generous in spirit, outlining actionable steps that she is taking to attract her dream-client, book only 10 weddings per year and build a beautiful balanced life for her family.   

I hope you enjoy this episode of Life & Lens with guest interviewee, Johanna Rosenlew.

Lei x

5 TAKEAWAYS 

·       Build Boundaries into planning your season; block out every second weekend off, in particular if you have to travel and be away for 2-3 nights away from family for each wedding

·       AI Editing is a game-changer; it saves photographers so much time even though you still have to go in and tweak to perfect each image

·       Mindset allows you to manage ‘imposter syndrome’ at the beginning of each season. Do everything you can to prepare for each wedding, communicate with your couple proactively and be kind to yourself; say to yourself ‘you can only do the best work you can’.  

·       Visualize your Ideal Client Avatar and consider if you would shoot a ‘dream client’ for free or at a heavily discounted rate in the stage of your business journey. For the right wedding that will be featured in the right place, the exposure can be a great return on investment. 

·       There is power in asking for what you want; if you see an ideal client is recently engaged via. social media channels, approach them to see if you can shoot their wedding. It might be serendipities. 

SHOW NOTES AND RESOURCES:

Show Notes: https://leileiclaveyeducation.com/podcast

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: h

Further Show Notes Visit: https://leileiclaveyeducation.com/podcast

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Wedding Photography website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8

Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates

Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates

Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM

Shop My Gear: https://shorturl.at/jlyOZ

...

Stefanie Buma is a Perth based Editorial Wedding Photographer. Establishing her brand in 2012, she is one of the West-Coast’s best photographers. Stefanie’s work is featured in Vogue and The Wed and she is known for her signature style; she mixes day-dreams and nostalgia, shooting in a reportage style and on film. 

Stefanie is also a Mumma-to-be, business owner, entrepreneur and passionate advocate for nurturing your creativity and bringing love to our work as photographers. In this podcast (Part 1) we go deep on ‘creativity’ as a concept and construct in our daily practice. It was an insightful convo, full of tips and tricks to implement in your business as well as 3 Tips on how to master intimate and relaxed couple portraits. 

In Part 2, where Stef goes into her experience navigating the last two years of shooting weddings while going through multiple pregnancies and recurrent miscarriage. Stef speaks candidly about her experiences in hope to bring awareness to the topic and we hope that by sharing this episode during Pregnancy and Infant Loss Awareness Month that we can have a positive impact on a conversation that impacts our community. The episode includes sensitive topics which may not be right for you at this time including miscarriage and pregnancy loss. 

I hope you enjoy this Part 1 episode of Life & Lens with guest interviewee, Stefanie Buma. 

Lei x

TIPS FOR HELPING YOUR COUPLES SLOW-DOWN AND BE INTIMATE DURING COUPLE PORTRAITS:

• Establish early on that your couple portraits are not a photoshoot; remove all expectations that you provide direction so the portraits are authentic to them. Have a few go-to prompts to bring the couple’s faces closer together and capture their reaction, such as ‘whisper something into the groom’s ear’, ‘stiff the bride’s ear’ or ‘think about the favourite part of your partner’s face and touch it’.
• Acknowledge that being in front of the camera can feel awkward; there is no world where it’s not awkward to be in front of the camera at least for a few moments and if it is, encourage them to turn toward each other and feel that awkwardness together. 
• Step back and walk away so they’re tiny in the frame; let your couple have this private moment and by the time you return they’re more relaxed. By setting up this environment, they’re able to be more intimate with each other. 

RESOURCES AND LINKS MENTIONED IN THIS EPISODE:

•  L

Further Show Notes Visit: https://leileiclaveyeducation.com/podcast

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Wedding Photography website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8

Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates

Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates

Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM

Shop My Gear: https://shorturl.at/jlyOZ

...

***Episode warning: This episode includes sensitive topics which may not be right for you at this time including miscarriage and pregnancy loss.***

Stefanie Buma is a Perth based Editorial Wedding Photographer. Establishing her brand in 2012, she is one of the West-Coast’s best photographers. Stefanie’s work is featured in Vogue and The Wed and she is known for her signature style; she mixes day-dreams and nostalgia, shooting in a reportage style and on film. 

Stefanie is also a mumma-to-be, business owner, entrepreneur and passionate advocate for nurturing your creativity and bringing love to our work as photographers. In Part 2, Stef goes into her experience navigating the last two years of shooting weddings while going through multiple pregnancies and recurrent miscarriage. Stef speaks candidly about her experiences and we hope that by sharing this episode during Pregnancy and Infant Loss Awareness Month that we bring awareness to the topic and that if anyone is going through this they can feel a little less alone. This episode includes sensitive topics which may not be right for you at this time including miscarriage and pregnancy loss. 

If you haven’t already listened to Part 1 of this podcast with Stef, we go deep on ‘creativity’ as a concept and construct in our daily practice; where we find inspiration and how we channel it in our craft. Then we talk about the very ‘Australian’ phenomenon where couples aren’t naturally affectionate or confident in front of the camera. Stefanie shares her experience and tips on how to master ‘intimate and relaxed’ couple portraits. I learnt a few new tips and can’t wait to try them out.

I hope you enjoy this Part 2 episode of Life & Lens with guest interviewee, Stefanie Buma. 

Lei x

KEY TAKEAWAYS

• “It is not up to anyone else to decide what you’re capable of (or not capable of)” ... when it comes to shooting while pregnant/with a newborn
• You can’t plan for anything; take on the wedding bookings and figure it out later. There is no optimal time to have a family and have a business. 
• Learn to slow down and say ‘no’. When navigating extreme physical, mental and emotional trauma, you need boundaries, rest and to look after yourself. You can’t do it all.
• Life has unexpected turns and challenging life events, in these times communicate proactively with your clients if there are going to be delays to manage your stress

Further Show Notes Visit: https://leileiclaveyeducation.com/podcast

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Wedding Photography website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8

Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates

Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates

Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM

Shop My Gear: https://shorturl.at/jlyOZ

...

I was inspired to sit down and inspired to record this podcast because I realised this morning, that I set boundaries 12 months ago and now, I am (finally) reaping the rewards. Today, I feel calm and like life is spacious and I want to hold on to that feeling and share with you how I got here. 

In this episode, I explore how boundaries were not part of my life before I started by business and my family (fomo over here!). To be honest, I learnt the hard way; I struggled with being present in my family life, I was exhausted rolling from one shoot to the next, shooting weddings that didn’t make me feel inspired, feeling drained and overwhelmed by a backlog of editing.

For all the listeners of the Life & Len’s Podcast, I share each of the boundaries I set for this wedding season here on my blog. I hope they inspire you to set boundaries (if you don’t have any!) or at least reflect on whether the boundaries you have in place right now are really working for you, your business and your family-life. For those of you that are working parents and find the juggle of parenting and running a business a challenge (I feel you!), I have a free download with 6 actionable steps that have really helped me thrive in the last 12 months. 

3 Main Takeaway Points:

1. Setting Boundaries means thinking ‘future me will thank me for this’. We create boundaries so we can have longevity in our business and in our personal life. One of my key boundaries is; “does it light me up? If not, don’t do it”. Protecting my energy and creativity is more important to me than money. I can always find other ways to make money, than taking work that doesn’t bring me joy.
2. Boundaries are meant to be set, broken and reset; don’t be afraid to protect or update your boundaries as your personal life and business evolves. There are times when your family life needs more of your time and energy than your business does and that is ok.
3. Block out time for yourself. If you’re a terrible boss and don’t give yourself time to rest and a weekend off, then you need to reassess things. Hustling and working hard, means you sacrifice other things. Allow time for family, life and love because that is what really matters.

Summary of Episode:

Expressed boundaries means I can be properly

Further Show Notes Visit: https://leileiclaveyeducation.com/podcast

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Wedding Photography website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8

Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates

Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates

Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM

Shop My Gear: https://shorturl.at/jlyOZ

...

In this episode my guest Alice Andre and I chat about imposter syndrome, the importance of community and how to break into shooting destination weddings with success.

Alice Andre is a French wedding and editorial photographer based in Perth, Australia. Her work has a documentary approach with an editorial finish and in just three years she has established herself as one of Perth’s best wedding photographers, as well as shooting destination weddings in European summer. 

Alice has also announced her mentoring and education platform and Reverie, her editorial content creation workshops. With content days, education, workshops and mentoring all in the works, exciting times are ahead. 

For all the listeners of the Life & Len’s Podcast, Alice shares her free download: ‘Basic of Prompting and Posing’.

4 Main Takeaway Points:

• Loneliness often creeps in when running your own business. In times like these, turn to your community, your friends and seek out a sense of connection.
• Community is a virtuous circle; share tips, get advice, benefit from referrals and celebrate the wins. You can be each other’s competition or each other’s biggest supporters. 
• Goals need to be personal; ask yourself why do you want to make X money? What is the reason?
• To break into shooting destination weddings; show your audience you have a passport, you have a base elsewhere in the world, you will travel and that you can make magic anywhere you go.  

RESOURCES AND LINKS MENTIONED IN THIS EPISODE:

• Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
• Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
• Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
• Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
• Lei Lei’s website: https://www.leileiclavey.com/
• Alice Andre’s Instagram: https://www.instagram.com/aliceandrephoto/
• Alice Andre’s Website: https://aliceandrephotography.co

Further Show Notes Visit: https://leileiclaveyeducation.com/podcast

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Wedding Photography website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8

Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates

Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates

Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM

Shop My Gear: https://shorturl.at/jlyOZ

...

In this episode I spoke with Cassandra Ladru, a seasoned wedding photographer based in Australia who has built a trusted wedding photography brand over 13-years through consistency in her work. We chatted about her journey shooting destination weddings and tips for attracting high-end editorial-focused clients, creating exceptional client experience, and taking calculated risks. Listen for valuable insights into building a thriving business.


RESOURCES AND LINKS MENTIONED IN THIS EPISODE:

Show Notes: https://leileiclaveyeducation.com/podcast/build-trust-shoot-destination-cassandra-ladru

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Lei Lei’s website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8

Cassandra’s Website: Cassandraladru.com

Cassandra’s Instagram: @cassandraladru

The Refine Workshop Website: Refinetheworkshop.com.au

The Refine Workshop Instagram: @refinetheworkshop

Further Show Notes Visit: https://leileiclaveyeducation.com/podcast

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Wedding Photography website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8

Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates

Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates

Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM

Shop My Gear: https://shorturl.at/jlyOZ

...