Life and Mission
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Life and Mission episodes

  • Unlock the Story Vault: Find the Stories You Need for Fundraising Success

    You know you need to tell more stories to raise funds - but where do you find these stories? In this episode, I share five ways to find the stories you need.




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    Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you soon. Sign up for my emails so you'll know when it's ready!

    17 min
  • What the Food Network Show "Chopped" Can Teach Nonprofits About Storytelling

    In the Food Network show Chopped, just before chefs present their first dish to the judges, they must answer the question, “What would it mean for you to win?” 

    It's a question every nonprofit must answer.

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    Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you soon. Sign up for my emails so you'll know when it's ready!

    6 min
  • Own Your Expertise

    Do you think of yourself as an expert? Maybe you should. We need you to share your knowledge and experience with us.

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    Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you soon. Sign up for my emails so you'll know when it's ready!

    10 min
  • Ask for advice from supporters

    Your supporters want to help.  Asking them for advice helps you and engages them at a deeper level. You’ll both be glad you did!

    Often, when you ask for advice, supporters will tell you exactly how they prefer to be asked for money. The transparency you show in  conversations around how you raise funds invites them to also be transparent about how they approach giving. 

    This isn’t a trick to get them to give more. It is an invitation to understand each other and to come into a closer relationship. 

    Be sure to report back to them and let them know how their advice helped!






    Send me your questions

    Support the show


    Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you soon. Sign up for my emails so you'll know when it's ready!

    13 min
  • Reduce Friction for Fundraising Success - Part 2

    In the last episode, we looked at gaps in your storytelling that cause friction. This week, we’re looking at friction in the donation process.


    Send me your questions

    Support the show


    Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you soon. Sign up for my emails so you'll know when it's ready!

    11 min
  • Reduce Friction for Fundraising Success - Part 1

    Why aren't people giving? Maybe there's too much friction–little things in your messaging or in your presentation that cause hesitation or second-guessing. This week we look at friction in storytelling, and what to do about it.


    Send me your questions

    Support the show


    Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you soon. Sign up for my emails so you'll know when it's ready!

    15 min
  • Every Story is About Change

    Every story needs change, regardless of the story's focus. By recognizing this and emphasizing it, you can engage and connect with your audience more effectively.


    Send me your questions

    Support the show


    Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you soon. Sign up for my emails so you'll know when it's ready!

    16 min
  • What Formula One Can Teach Nonprofits About Storytelling

    Sports can teach us a lot about nonprofit storytelling. In this episode, we're looking at two examples of sports using storytelling to reach people and to teach people – two things all nonprofits need to do.


    Send me your questions

    Support the show


    Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you soon. Sign up for my emails so you'll know when it's ready!

    12 min
  • Monetize your book with a course

    If you've got a book, you need a course to go with it. Here's my interview with the man who can help you do that, Dr. Lucas Marino.


    Send me your questions

    Support the show


    Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you soon. Sign up for my emails so you'll know when it's ready!

    39 min
  • 3 Questions Your Writing Must Answer

    When we are writing to move someone to action, we must be clear. Not clever. Only crystal clear will do.
    I recently attended the Hope Words conference for writers, where one of the speakers was Katherine Paterson. Mrs. Paterson is the author of over 40 books and the recipient of many awards for her writing, including two Newberry Medals.

    She told us about a time when she got a note from her long-time editor about a certain paragraph. She had taken great care with this paragraph and she held it dear.

    The editor's note said, “It’s beautiful, Katherine, but what does it mean?”

    As a writer, I feel the pain of having something I’ve labored over being misunderstood or torn apart. As an editor,  I know it’s a question that must be asked.

    All our beautiful writing and storytelling is worthless if it isn’t clear.
    To be clear in our nonprofit writing, we must answer three key questions:

    1. What is happening?
    2. What does it mean?
    3. What do you want me to do about it?

    By answering these questions, you can provide context for your message and make it clear what action you want your readers to take.



    Send me your questions

    Support the show


    Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you soon. Sign up for my emails so you'll know when it's ready!

    11 min

About Life and Mission

From the publisher's feed

Storytelling and writing are essential skills for missionaries, ministry and nonprofit leaders. In fact, if you struggle to tell stories, you'll struggle to raise the funds you need. Kay Helm is a…