Kirby Hasseman is an entrepreneur, marketer and author. He is the owner of Hasseman Marketing, a full-service marketing agency, and Hasseman Properties. He has been named an influencer in the promo world and has just authored his fourth book called The Give First Economy.
Get your FREE copy of Kirby's book, The Give First Economy http://hassemanmarketing.com/givefirstbook (here).
LEADERSHIP INSIGHTS
- The “give first economy” is about giving up front in order to win long-term because you’ve built up trust with your customers and followers.
- When you do business the right way, your customers become your advocates.
- Give joy. That will set you apart from many online and in life.
- The human brain is wired to perform better when a boost of positivity is given to a person.
- Creating valuable content is important. Become the expert by being the voice in your corner of the market. Answer the questions of your customers in an engaging way. You’re not giving first if you’re creating a commercial for your product.
- Busy is the most overused term/state of mind in our culture.
- If your answer is not a definite “yes,” it might need to be a “no.”
- When you are focused on giving first, you also need to focus on making the time by both stopping some habits/practices/responsibilities and starting other, good habits/practices.
- Fight the negativity of the world. The world has a kindness deficiency. When you buck this trend, you stand out.
- Create a practice of gratitude. This will be fulfilling for you and help you stand out in the “give first economy.”
QUESTIONS TO INSPIRE US TO ACTION
– What is some lesson, saying, or experience that continues to influence your leadership to this day? “Everything is my fault.” It’s easy to blame others, but if you assume ownership, you begin to see where you could have done better. As a leader, you always get credit for the good stuff, so take responsibility for the things that go wrong as well.
- Use three descriptors to finish this sentence: “A leader is…” Visionary, a communicator/listener, and kind.
- What is a question that leaders should be asking either themselves or others? How can I help? If you have the right people on your team, facilitate their success!
- What book would you recommend to leaders? Leaders Eat Last by Simon Sinek and Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin.
- If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? Listen with the idea of treating people how they want to be treated.
- As a general life principle, is it better to ask “why?” or “why not?” Somehow Josh forgot to ask! (This will be updated soon with Kirby’s answer.)
Website:
https://hassemanmarketing.com
Contact:
Find Kirby on social media:
Twitter: https://twitter.com/kirbyhasseman (@kirbyhasseman)
Facebook: https://www.facebook.com/thekirbyhasseman/ (@thekirbyhasseman)
LinkedIn: https://www.linkedin.com/in/kirbyhasseman (in/kirbyhasseman)