Life Before Demi-Permanent Hair Color

I am constantly amazed by the number of times we need to revisit this information, which I believe is due to the indoctrination of the marketing story surrounding this product. 

Since its introduction in 1988, when "Demi-Permanent" became part of the hairdresser's language, the narrative has remained distorted. 

Even after forty years, salon professionals continue to endorse those misinterpreted claims.

Let's set the record straight: before 1988, when this product type entered the beauty industry, we already had various hair color services. 

We used techniques such as foiling, frosting caps, and other tools that allowed us to achieve multidimensional results. Following that, we would tone the hair with "permanent hair color." 

Yes, you read that right!

Nowadays, there seems to be plenty of confusion around the concept of demi-permanent hair color. 

Its actual benefits and purpose often get overshadowed by misconceptions perpetuated by the industry. 

It's time to debunk the myths and clear the air about this product category.

Since many of us witnessed the debut of 'demi colors,' it might be interesting to learn how we managed without this widely-used product that now dominates our industry.

But here's something to ponder: 'Demi Permanent' hair color types are not always the perfect solution. 

In some cases, choosing this type of product may not achieve the desired outcome.

So, press play and listen to a 33-minute and 3-second discussion that may shed light on this subject for you. 

By the end, you'll have a better understanding of its characteristics and behaviors, enabling you to achieve more successful results with purposeful hair color formulations.

Sit back, relax, and enjoy!”