Life By DESIGN

In this episode, Charmaine Mischel and special guest Joy Sutton explore the secrets to sustaining a brand’s relevance beyond fleeting moments of visibility.

Joy Sutton is a media powerhouse with over 20 years of experience. From her days as a TV news reporter to her current role as an podcast host, media consultant, and VP of Brand and Communications for a leading behavioral health company, Joy has mastered the art of storytelling. She’s won multiple Telly awards and earned the prestigious CrimeCon Clue Award for Best Podcast Episodic Series in 2024. With her celebrity interviews featured in top outlets like People Magazine and Entertainment Weekly, and as the host of powerful podcasts like Untold Stories: Black and Missing and Addiction Talk, Joy shines a spotlight on crucial issues, raising awareness and sparking important conversations.

During this exhilarating conversation you'll discover how resilience, authentic storytelling, and strategic positioning can create a lasting legacy in a noisy digital landscape.

✨Haute Takes:

·      The difference between launching and sustaining a brand long-term

·      How visibility translates to trust and credibility over time

·      The importance of storytelling, authenticity, and relatability in branding

·      The roles of owned, paid, and earned media in brand visibility

·      Strategies for pitching compelling stories to media outlets

·      The impact of AI and discoverability for small brands

·      Overcoming fear of visibility and building confidence through practice

·      Creating your unique blueprint for success

·      The power of believing in oneself and the role of faith in career shifts

·      The importance of impact over perfection and embracing authenticity

✨Haute Links:

Connect With Joy Sutton of Joy Sutton Media!

Website: www.thejoysutton.com

LinkedIn: www.linkedin.com/in/thejoysutton

Email: [email protected]

Next Steps:

I'd love to hear your top takeaway from this episode! Please comment below and give us a thumbs up if you want to hear more like this!

Designprenuer Resources:

Explore www.cmdesignagency.com

Brand Launch & Management Mentorship ⁠⁠⁠here⁠⁠⁠ .

Join our virtual Designpreneur Club ⁠⁠⁠here⁠⁠⁠.

So you don’t miss a beat, subscribe to our podcast on your favorite streaming service and follow us on social media ⁠⁠⁠@charmainemischel⁠⁠⁠ for regular updates and insights.

✨Haute Spots:

03:12 - Keys to crafting a resilient brand voice

08:16 - Understanding owned, paid, and earned media

10:18 - Risks and rewards of media exposure, managing narrative

13:41 - The future of AI discoverability and the importance of media presence

16:22 - Crafting a compelling brand story that resonates

17:25 - Trending, timely stories, and personal narratives in media pitching

18:42 - The strategy behind getting media coverage during events like Fashion Week

22:15 - The importance of visibility for small and mission-driven brands

26:20 - Positioning yourself effectively in your market space

30:37 - The power of persistence and resilience in building confidence

31:28 - Authenticity over perfection as the key to connection

41:32 - Designing your impact and who you are called to serve

The truth is, most of us weren't taught early on how to exercise strategies to accelerate brand growth without burning out. So, we learned the hard way... but you don't have to.

In this episode I unveil proven mindset-friendly models, like the 80-20 rule and Parkinson's Law, to help you focus on what can truly move your business forward, and enable you to thrive.

✨Haute Takes:

• Why focusing on 20% of efforts can generate 80% of results

• How setting tighter deadlines can increase productivity

• Why small, consistent daily actions are so powerful
  

Remember, building your brand doesn’t mean working around the clock. Focus on what matters, set firm deadlines, and surround yourself with a supportive community to make consistent progress—smartly and sustainably.

Next Steps:

I'd love to hear your top takeaway from this episode! Please comment below and give us a thumbs up if you want to hear more like this!

✨Haute Links:

Connect with me via the links below... and share this with someone who you know is ready for real guidance along their designer journey.

Explore Brand Launch & Management Mentorship ⁠⁠here⁠⁠ .

Join our virtual Designpreneur Club ⁠⁠here⁠⁠.

So you don’t miss a beat, subscribe to our podcast on your favorite streaming service and follow us on social media ⁠⁠@charmainemischel⁠⁠ for regular updates and insights.

✨Haute Spots:

00:00 - Managing time effectively is key to business success

00:36 - The 80-20 rule to move your business forward

01:13 - Avoid perfecting non-essential elements early on

01:51 - Clarify your brand’s purpose, values, and audience before scaling

02:14 - Starting small with your Minimum Viable Collection (MVC)

02:38 - Identifying your core message so your brand can resonate with your audience

03:02 - Introduction to Parkinson’s Law and its application

03:37 - Setting deadlines to increase focus and efficiency

04:16 - Why speed increases clarity and breakthrough results

05:55 - Maintaining momentum during slow phases

06:37 - Embracing momentum when things speed up again

07:16 - The compound effect of small, consistent actions over time

08:30 - The importance of surrounding yourself with supportive, goal-oriented people

On this episode, I’m joined by Ashley Cloud, also known as “Your Fashion Attorney,” who has dedicated her time and expertise to helping Fashion Designers protect their creativity and build legally secure brands. With years of experience working at the intersection of law and fashion, Ashley specializes in trademarks and intellectual property (IP), ensuring that creatives can retain ownership of their work and safeguard their brands from copycats.

Whether you're a new Designer building your business or an established Designpreneur, this conversation is packed with practical perspectives on why trademarking is a must. Get ready to gain valuable legal insights to strengthen your fashion empire!

Connect with Ashley Cloud of The Cloud Law Firm

Website: www.thecloudlawfirmcom

Instagram: @iamashleycloud | @thecloudlawfirm

Tiktok: @iamashleycloud

LinkedIn: Ashley N. Cloud, Esq., MBA

Email: [email protected]

.

.

Key Resources and Links: The links & resources below have been carefully curated so you can expertly navigate the Fashion Industry and you brand launch journey, from concept to market launch!

Label Launch Checklist ⁠here⁠ .

Find Your Core Customer Base ⁠here⁠ .

Fashion Speak: 101 Fashion Industry Terms ⁠here⁠ .

Brand Launch Mentorship ⁠here⁠ .

Questions?! Join us inside our Designer community ⁠here⁠ or leave a comment below. 

Don’t miss an episode! Subscribe to our podcast on your favorite streaming service and follow us on social media ⁠@charmainemischel⁠ for regular updates and insights.

In this exciting episode, we dive deep into the creative mind and designer journey of Natalie de Groot. She shares how integrating AI into her design process has expanded her creativity and opened up new opportunities in the Fashion Industry.

Natalie also reveals how she stays inspired in this fast-paced fashion world while balancing tradition and innovation. Join us for these insights into the future of AI x Fashion so you can push your own boundaries of design.

Episode Highlights:

1. Harnessing AI for Creative Innovation: Integrating artificial intelligence into your design process.

2. Staying Inspired in Fashion: Continually finding inspiration in the fast-paced world of fashion while staying true to your unique aesthetic. 

3. Future-Proofing Your Brand: Learn how you can position yourself and your brand to stay relevant in the evolving Fashion Industry landscape.

Connect with Natalie de Groot!

Website:  nataliedegroot.comLinkedIn:  @nataliedegrootla

Key Resources and Links: The links & resources below have been carefully curated so you can expertly navigate the Fashion Industry and you brand launch journey, from concept to market launch!

Label Launch Checklist here .

Find Your Core Customer Base here .

Fashion Speak: 101 Fashion Industry Terms here .

Brand Launch Mentorship here .

Questions?! Join us inside our Designer community here or leave a comment below.Don’t miss an episode! Subscribe to our podcast on your favorite streaming service and follow us on social media @charmainemischel for regular updates and insights.

Crafting a Unique Value Proposition (UVP) that differentiates your Fashion brand will ensure that it resonates deeply with your target audience. In this conversation we’ll cover everything from understanding your brand’s unique offerings to effectively communicating your value to your customers. Plus, we'll take inspiration from Stella McCartney, a leader in sustainable luxury fashion.

Key Sections:

1. Your brand’s superpower: Discovering what makes your brand unique in the marketplace.

2. Dial into your audience: How to use customer personas to tailor your UVP.

3. Speak their language:  Tips for effectively communicating your UVP.

4. Learn from one of the best: A look at how Stella McCartney leverages her UVP for brand success.

5. Test, Learn, Adapt: Why ongoing refinement is crucial for your UVP.

 .

.

Key Resources and Links: The links & resources below have been carefully curated so you can expertly navigate the Fashion Industry and you brand launch journey, from concept to market launch!

Label Launch Checklist ⁠here⁠ .

Find Your Core Customer Base ⁠here⁠ .

Fashion Speak: 101 Fashion Industry Terms ⁠here⁠ .

Brand Launch Mentorship ⁠here⁠ .

Questions?! Join us inside our Designer community ⁠here⁠ or leave a comment below. 

Don’t miss an episode! Subscribe to our podcast on your favorite streaming service and follow us on social media ⁠@charmainemischel⁠ for regular updates and insights.

In this episode, we explore the resilient journey of Carla Nelson, Founder of the BFWF, and get a vivid reminder of the fact that entrepreneurship is not without its bumps in the road. But, what do you do when challenges come from a place closer to home? And what makes it worth staying true to your mission even in those seasons when life keeps on “life-ing” ??

Connect with Carla Nelson:

Website www.blackfashionworld.org Social Media @bfwfoundation Email [email protected].

.

Key Resources and Links: The links & resources below have been carefully curated so you can expertly navigate the Fashion Industry and you brand launch journey, from concept to market launch!

Label Launch Checklist ⁠here⁠ .

Find Your Core Customer Base ⁠here⁠ .

Fashion Speak: 101 Fashion Industry Terms ⁠here⁠ .

Brand Launch Mentorship ⁠here⁠ .

Questions?! Join us inside our Designer community ⁠here⁠ or leave a comment below. 

Don’t miss an episode! Subscribe to our podcast on your favorite streaming service and follow us on social media ⁠@charmainemischel⁠ for regular updates and insights.

In this episode we delve into why it is critical to understand and engage with your target customer. 🚨Spoiler alert: The survival and success-level of your fashion brand will depend on it  👀  

What You'll Learn:

How aligning your brand's mission with your audience's values can drive growth. The impact of market research in tailoring your brand to consumer needs. The benefits of creating detailed customer profiles. Strategies for engaging with your audience to build brand loyalty. The importance of continually testing and refining your approach based on customer feedback. Which community-focused initiatives Telfar Clemens has used to stay connected with his target audience.

.

Key Resources and Links: The links & resources below have been carefully curated so you can expertly navigate the Fashion Industry and you brand launch journey, from concept to market launch!

Find Your Core Customer Base ⁠⁠here⁠⁠ .

Label Launch Checklist ⁠here⁠ .

Fashion Speak: 101 Fashion Industry Terms ⁠here⁠ .

Brand Launch Mentorship ⁠here⁠ .

Questions?! Join us inside our Designer community ⁠here⁠ or leave a comment below. 

Don’t miss an episode! Subscribe to our podcast on your favorite streaming service and follow us on social media ⁠@charmainemischel⁠ for regular updates and insights.

Join me for this lively chat with Tanesha Reed, a serial entrepreneur with 20 years of experience, who has helped hundreds of business owners to collectively generate over $1 million in sales through social media. Hear insights on her top three areas of focus: creating monetizable business strategies, identifying your target audience, andcreating  your customer roadmap. Get ready to learn how to confidently and consistently market your business onsocial media to drive sales and grow your empire.

Connect with the Mogul-Maker:

DM the word “DESIGN” on Instagram @mogul_maker

Ask about “Profiles that Profit”

Email: [email protected]

.

.

Key Resources and Links: The links & resources below have been carefully curated so you can expertly navigate the Fashion Industry and you brand launch journey, from concept to market launch!

Label Launch Checklist ⁠here⁠ .

Find Your Core Customer Base ⁠here⁠ .

Fashion Speak: 101 Fashion Industry Terms ⁠here⁠ .

Brand Launch Mentorship ⁠here⁠ .

Questions?! Join us inside our Designer community ⁠here⁠ or leave a comment below. 

Don’t miss an episode! Subscribe to our podcast on your favorite streaming service and follow us on social media ⁠@charmainemischel⁠ for regular updates and insights.

Taking back your time and getting the most out of your 24 hour day is easier than you think.

If you consistently have a to-do list a mile long, and not enough time to get it done, let’s have a chat…

.

.

Key Resources and Links: The links & resources below have been carefully curated so you can expertly navigate the Fashion Industry and you brand launch journey, from concept to market launch!

Label Launch Checklist ⁠here⁠ .

Find Your Core Customer Base ⁠here⁠ .

Fashion Speak: 101 Fashion Industry Terms ⁠here⁠ .

Brand Launch Mentorship ⁠here⁠ .

Questions?! Join us inside our Designer community ⁠here⁠ or leave a comment below. 

Don’t miss an episode! Subscribe to our podcast on your favorite streaming service and follow us on social media ⁠@charmainemischel⁠ for regular updates and insights.

Charles “Corvsky“ Dieujuste, the visionary behind Scorcesa, caters to the modern bride with pieces that embody sophistication and a daring edge, perfect for the aisle and beyond. 

With a background deeply rooted in his family’s textile craft, Charles has transformed Scorcesa into a symbol of elegance and resilience. Featured in prestigious outlets like Vogue, Brides, WWD, and Fashionista, Scorcesastands out in the bridal world. 

Join us as we discuss what he’s learned about himself in the last four years since launching is brand, and what he values most at this juncture of his designer journey, as his brand continues to blossom in the heart of New York City.

Connect with Scorcesa:

Website: http://scorcesa.com

Social Media: @scorcesa

.

.

Key Resources and Links: The links & resources below have been carefully curated so you can expertly navigate the Fashion Industry and you brand launch journey, from concept to market launch!

Label Launch Checklist ⁠here⁠ .

Find Your Core Customer Base ⁠here⁠ .

Fashion Speak: 101 Fashion Industry Terms ⁠here⁠ .

Brand Launch Mentorship ⁠here⁠ .

Questions?! Join us inside our Designer community ⁠here⁠ or leave a comment below. 

Don’t miss an episode! Subscribe to our podcast on your favorite streaming service and follow us on social media ⁠@charmainemischel⁠ for regular updates and insights.