It is no secret that the trucking industry has a larger older workforce compared to other industries, and this is a problem because first, it means the industry is not reaching and attracting the next generation of truck drivers that can take over when the more veteran drivers retire, and second, it means that the knowledge of veteran truck drivers, owner-operators, and even the back office is not being passed on to the next generation.
Dr. Alex Leslie, Ph.D. is a research associate at the American Transport Research Institute (ATRI), and he has been keeping a close eye on this situation. Dr. Leslie proposes a stronger emphasis on COMMUNICATION and ADDRESSING CONCERNS specific to millennials and gen z truck drivers. These include: making sure that the company culture is unique to the company and is in line with a candidate’s values, a balanced lifestyle so the company can allow a truck driver to explore their other interests, a clear company vision so that the candidate sees what the company wants to accomplish, and finally - to let a candidate know that their work makes a positive impact, that their role matters in the bigger picture.
As the next generation of truck drivers’ goals and values, evolve, so must the messaging, communication, and value proposition of trucking companies.
For the millennial and gen z truckers - tune in to Episode 103 of Life By The Mile with Dr. Alex Leslie and let us know in the comments section: what would make you want to work for a trucking company today?