If you don't have a clear message that you are sending people about your event, chances are that they won't even sign up!
Part of putting on a life changing event is making sure that you get the right people in the room. That requires focus and a clear understanding of what you are offering to your attendees. This is not something that you can just randomly throw at the wall and hope something works.
It all starts with your offer, what are you going to help people with. After you have an offer in mind, the next thing to do is make sure the title lines up with the offer. If it doesn't, people won't be in the right mindset to work with you.
If you want more help on creating life changing events, join us at the Live Events Launchpad - more details here!