Reclaiming Visibility, Power, and Presence for Women Over 50 with Barbara Brooks and Julie Ciardi
Is midlife a diminishing season or an ignition point?
In this powerful double-feature conversation, Kelly talks with Barbara Brooks and Julie Ciardi about age, reinvention, visibility, ambition, and the deeper call many women feel in the second half of life. Barbara shares how ageism at 51 led her to build a movement around experience as power, while Julie reflects on leaving IBM to pursue work that felt more aligned with who she was meant to be.
Together, they challenge the narrative that women become less relevant with age. They explore why experience is a business asset, why visibility should match your goals rather than social media trends, how ambition evolves in midlife, and why caring for the body becomes part of the work. At the heart of the episode is a clear message: you are not finished, your voice matters, and it may be time to stop waiting.
Key Takeaways:
- Why age is an asset, not a disadvantage
- “Middlescence,” the gold age, and reframing the second half of life
- How visibility changes when you start leading from substance
- Why owning your value is essential before others can value it
- The evolution of ambition from proving yourself to serving something bigger
- The physical realities of midlife and the need to care for the body alongside the mission
- Fear, conformity, and the courage to use your voice anyway
- Why legacy work often begins when you stop waiting
Chapters
00:00 | Introduction to Empowering Women in Middlescence
03:25 | Barbara Brooks: The Birth of a Mission
05:09 | Julie Ciardi: A Transformational Moment
07:35 | Redefining Midlife: Middlescence
11:20 | Visibility Differently: How to do it Right
19:15 | The Evolution of Ambition
23:54 | The Responsibility of Legacy Work
24:24 | Facing the Challenges of New Beginnings
26:00 | The Importance of Self-Care
27:17 | Listening to Our Bodies
30:03 | Emerging Convictions and Niche Drama
31:04 | The Power of Female Voices
33:32 | Age as an Asset
35:12 | Valuing Our Experience
36:34 | Embracing Uniqueness and Overcoming Fear
37:50 | Taking Action and Living Fully
Guests
Barbara Brooks is a nationally recognized entrepreneur, keynote speaker, and founder of SecondActWomen. Through her Experience Is Power platform, she helps organizations unlock the business value of experienced talent across a five-generation workforce. A bold advocate for age inclusion and workforce performance, Barbara has been featured by Forbes, Fast Company, CBS Colorado, PBS Next Avenue, and NBC 9News. She believes beauty knows no age, value has no expiration date, and experience is power.
https://www.linkedin.com/in/barbaralbrooks/
barbarabrooks.com and secondactwomen.com
https://barbarabrooks.substack.com/
https://www.youtube.com/@BarbaraBrooks
Julie Ciardi is the author of 50 Not Finished, a former IBM exec turned 7-figure founder & a mom of three. She is navigating midlife & the adult-children phase of motherhood. There is a big gap in the current menopause conversation - all health, all aesthetics, no “what’s next?” Julie believes that midlife is the start of the Gold Age - not Old Age. She is an advocate for women near or over 50 ready to do their legacy work. Julie rewrote the entire Human Design system by a woman for women to help them get clarity in their midlife calling. She is a Substack Best Seller & runs a global mentorship company for midlife women.
https://www.julieciardi.com/
https://substack.com/@julieciardi
https://podcasts.apple.com/us/podcast/substack-by-design/id1882801640
https://www.instagram.com/julieciardi/
Host
Kelly Dwyer is an executive coach, facilitator, and host of Life from Within, a podcast exploring the inner work of leadership, growth, and career transition. She works with thoughtful leaders, founders, and seasoned professionals who are navigating complexity, change, and meaningful inflection points in their work. Through her coaching, facilitation, and podcast conversations, Kelly helps people find clarity, strengthen self-trust, and move forward with greater intention and grounded conviction.
https://kellydwyer.co
Listen and subscribe
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IG – @kd_lifefromwithin
LinkedIn – /in/kellydwyer