A lot of people know life insurance matters, but still put it off.

In this episode, Dwayne is joined by Rickson Dsouza, a life insurance advisor, entrepreneur, author, and speaker, for a conversation about what people are really avoiding when they avoid life insurance.

Together, they explore the emotional resistance behind the decision, the distrust many people have toward the industry, how to think about term versus whole life, and when life insurance is actually necessary. They also go deeper into Rickson's personal journey through burnout, misguided ambition, and the life experiences that shaped his CONTROL framework.

This is a conversation about protection, responsibility, and the deeper cost of waiting too long to face what matters.

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Rickson Dsouza: https://ricksondsouza.com

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