"Life Is Management: Coaching Extraordinary Performance from Everyone" by Gary L. Ford examines management principles, specifically how to influence and persuade individuals to achieve corporate objectives.

Ford emphasizes the distinction between leadership and management and stresses the importance of practical management skills. He proposes that coaching and behaviour modification, rather than traditional performance appraisals, are crucial for enhancing employee performance.

The book discusses psychological principles such as reciprocity, commitment, authority, and likability to offer insight into effective management strategies. The author promotes building on employee strengths, encouraging teamwork, and maintaining consistent communication. Ford also addresses aspects of time management, change management, and managing remote teams.