In this episode I sit down with master copywriter and marketing consultant Alex McMahon and talk about the journey and mindset that has led him to generate over half of a million dollars in revenue for his clients through email marketing.  Alex does not exist in the internet. He doesn't have a website nor social media so this is truly an exclusive interview 🤫  

Skip around 👇🏽 -- These time stamps are estimates  

0:00 - Intro 1:24 - The struggle / The journey 

9:12 - Mentorship and why it matters 

11:39:21 - The struggling artist narrative 

14:06 - What keeps artists small? 

17:13 -  Benefits of offering premium services 

18:57 - Team No Sleep Mindset 

20:39 - Money Mindset 

23:52 - Not afraid to give out the good stuff 

24:48 - Recap on Money Mindset 

26:19 - Quick thought on creativity 

26:34 - Is character linked to business success? 

31:59 - Closing thoughts on life lessons learned

This is my first official guest on the podcast and I am super excited to introduce Giovanni Dueña. He is a phenomenal human and a skilled creator and entrepreneur.

In this episode we talk about the mindset that breeds inspiration and new forms of storytelling.

Below is his bio from LinkedIn.

▫️I’m an experienced design leader focused on creative direction and strategic branding. Raised in sunny southern California & branded in the Texas sun.

▫️I’m presently passionate about cross-team collaboration on end to end design, holistic user experience, strategic product design & building design-driven innovation into digital and physical experiences that feel like the first sip of your morning pour over.

▫️In the past I successfully grew a human-centered design agency; working with startups and design-driven companies to craft concepts, brands and the systems that scale them.

▫️My design approach is informed by challenging ideas beyond a status quo, fostering user empathy and evolving how we fundamentally approach modern design from concept to completion with a balanced but bold simplicity.

Specialties: Visual Design • UI • UX • Design Thinking • Global Branding • Illustration • Product Illustration • Design Systems • Interaction Design • Concept Development • Brand Identity • Multicultural Communication #ONO

You can find Giovanni here:

https://www.linkedin.com/in/navajo/

https://www.instagram.com/giovanniduena/

This is one of the most important lessons I've learned so far. 

By romanticizing the process it allows me to keep a steady rhythm. 

Entrepreneurship is hard. It's grueling and the effort doesn't match the reward but I LOVE IT!  

I can't explain the joy I have working on projects that are full of passion and vision.  

I'm playing the long game. The process is the destination.

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The 3 filters of perception really opened my eyes to an unconscious behaviour we as humans do on a regular basis. 

Not being aware of this causes unnecessary drama and negativity in our lives. 

By being aware of them, we have a choice to self correct and choose a better path. It's definitely a game changer.  

This has helped me have better relationships with people and that has meant wonders for my creative business.

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Throughout my transformation journey I've noticed that the more real I get with my fears the more transformation occurs.

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We are who we spend time with. So choose wisely. :)

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In this episode I discuss the most important thing you need in your creative business in order to truly have that perfect balance we all desire.

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In this episode I talk about the difference between being a Video Professional and a Business Owner.

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In this episode I talk about how I started the year with a ton of momentum and then lost it for a while and although it was normal life stuff -- I was stuck in that loop for a while and after some time realized that it was time to shake it off and get back to it.   

It's important to process things as they happen but there's a fine line between processing and dwelling and the more we stay in that place the more time we essentially waste.

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Mentorship done right is one of the most powerful ways to get to where you want to go in a short amount of time. This is not about cutting corners because you still have to put in hard work but it's about understanding that when you strategically leverage the power of mentorship it literally unlocks your next level.

If you've found any value here and would like to support this podcast please leave us a review and checkout my YouTube and Instagram. Thank you!!