Life Science Marketing Society

Building trust and chemistry is the foundation of a successful B2B lead.

In this episode, Dan Archer, from Europe’s leading corporate advisory and growth consultancy for agencies Cactus, shares some approaches you can take to make your marketing as personable as possible and highlights why doing so is vital to your success.

Listen and discover why trust and chemistry are so important, explore what you can do to build rapport with prospects, and get actionable strategies you can include in your marketing immediately.

Watch the full presentation here: https://events.bitesizebio.com/how-to-build-trust-and-chemistry/b27587db18eee7ab3891/join

Browse all episodes of the LSMS Podcast Series here: https://lifesciencemarketingsociety.bitesizebio.com/

Integrating AI into your current marketing workflow might seem overwhelming—AI might seem overwhelming! But ignoring it will leave you behind in the next five years as these tools flourish.

Join Declan Dunn, Growth Developer and Practical Idealist, and discover how you can harness the power of AI to deliver astounding marketing results.

Get step-by-step help to develop your AI marketing and content development workflows. Explore the best tools available and how to formulate descriptive queries to get the results you want.

You will also acquire the skills needed to avoid the pitfalls of using this groundbreaking technology in your work. And once you learn how to optimize AI for your own usage—and know what specific tasks and outcomes you need upfront—you’ll speed up and simplify your work.

Watch the full presentation here: https://events.bitesizebio.com/unlocking-ai-power-for-life/b75db163b2d9313a1bef

Browse all episodes of the LSMS Podcast Series here: https://lifesciencemarketingsociety.bitesizebio.com/

Join our panel of content marketing experts and explore the latest trends and best practices in content marketing, including the growing importance of video content, the use of artificial intelligence and machine learning in content creation, the role of influencer marketing, and the impact of emerging technologies such as virtual reality and 5G.

And get insider advice on how companies can adapt their content marketing strategies to stay ahead of the curve and achieve measurable business results.

With:

• Debbie Cockayne, Founder and Managing Director, Page Medical
• Stephen McTaggart, Director, Build Business Online
• Lynnea Wolfe, Assistant Marketing Manager, Proteintech Group
• Dr. Nick Oswald, Founder and Director, Bitesize Bio

Watch the full presentation here: https://events.bitesizebio.com/maximizing-your-content-marketing/0ad48fd82312a5d5c3c0/

Browse all episodes of the LSMS Podcast Series here: https://lifesciencemarketingsociety.bitesizebio.com/

In 2007, Nick Oswald sat down at his kitchen table and started writing a blog he called "Bitesize Bio". In 2023 this "blog" is now a content platform loved by hundreds of thousands of bioscience researchers and supports lead generation and nurturing for many companies in the sector.

How was this platform bootstrapped from scratch? How can it compete in organic search with multinational biotech companies and major universities? And why is it still around and still loved by so many scientists? The answers to this lie in a series of basic founding principles and lessons learned over a winding 16-year journey.

Listen as Nick distills these answers into 7 lessons that you can use to elevate your understanding of and get better results from your own content marketing.

Watch the full presentation here: https://events.bitesizebio.com/7-hard-won-lessons-for-successful/9d706a26766c3aa4998b/

Browse all episodes of the LSMS Podcast Series here: https://lifesciencemarketingsociety.bitesizebio.com/

There was a time when marketing didn't really focus on competitors and strategy didn't focus much on customers.

Yet, as customers have gained access to more and more choice, marketing has been forced to focus more on how to differentiate its products from the competition and strategy has had to understand customer behaviour more to be able to beat the competition.

Terms like strategy, branding and strategic marketing are often used interchangeably. It's important to delve deeper and understand the differences between them, so as to have the proper framework for building and executing an effective marketing plan.

In this episode, we'll discuss what we've learned from Marina Hop, Founder of Viveo.

You'll discover:

- Why a brand is NOT your logo, your graphic design, or your corporate identity
- The importance of invoking emotion in branding (and why we struggle with this in life science)
- What you can learn from two life science companies who dared to be different
- How the strength of your brand affects lead to sale conversion ratios – or, why you should play the long game

https://www.lifesciencemarketingsociety.org/

In a commercial environment driven by this month's figures, it can be hard to think about next month, let alone commit to a multi-year plan.

Yet, if you want to experience content marketing success, that's exactly what you must do.

Content marketing is a winner-takes-all game. If you only put in a mediocre or sporadic effort, you won't simply get mediocre or sporadic results. You'll get NO results. Either commit 100% from the outset, or don't bother starting.

So where's the good news?

If you're willing to commit – to truly play the long game, and to see it through – you'll have remarkably little competition. The field is yours for the taking.

It’s time to either get serious or get out. Either way is better than muddling along.

If you want to get serious, we'll teach you where and how to start.

On this episode, we discuss:

- The Five Pillars of Successful Content Marketing
- The most common types of content life science companies produce, and why you absolutely shouldn't
- What you should be creating instead
- Why 99% of content projects fail
- How to achieve content marketing's exponential growth curve

https://www.lifesciencemarketingsociety.org/

Are your sales team always hassling you for higher quality leads? Are you under pressure to turn those leads into revenue? And do you wish you had better data all the while?

Enter the missing link between lead gen and sales: Marketing Automation.

In this episode, we discuss the presentation entitled "Marketing Automation Across the Life Sciences Customer Journey" by Christine Slocumb, CEO of Clarity Quest.

Get this right, and you'll take a massive burden of prospecting, nurturing, and chasing unqualified leads away from your sales team. What's more, you'll get the credit (and the budget to match).

Listen in and learn:
- The true purpose of marketing automation
- Why sending leads straight to sales is a huge mistake
- Why you need to play the long game
- The one thing you absolutely must do before you implement marketing automation in your business

https://www.lifesciencemarketingsociety.org/

The SEO game has changed. Are you staying ahead of the curve?

The path of least resistance is always the most attractive. And many businesses have made fortunes by gaming Google's algorithm.

But there's a problem…

Those same businesses get completely wiped out the moment the next big Google update comes along.

And it's harder than ever to fool Google. You shouldn't even try. What's important is to look beyond the algorithm of the day, and ask: what does Google really want?

Answer that question, and you can create an SEO strategy that delivers not just today, or the next six months – but for years and decades.

On this podcast, we'll discuss:

- What Google really wants
- Trust, Authority and Relevance: The holy trinity of SEO and how to get them
- The truth about link-building
- The importance of playing the long game
- The real dangers of "hacks" and "quick fixes"

https://www.lifesciencemarketingsociety.org/

To those of us on the more creative side of marketing, AdWords can be a mysterious and intimidating beast. If you don't know what you're doing, it can also be a great way to quickly throw thousands of dollars down the drain.

Yet most life science companies have yet to embrace paid search, or appreciate the awesome power of a well-executed PPC strategy.

The playing field is sparsely populated. Yet the principles of winning with AdWords are actually quite simple. This means big opportunity for you.

What's more… AdWords is useful for MUCH more than just driving traffic to your website.

In this episode, you'll discover:

- The real purpose of AdWords
- The simple mistakes most marketers make and how you can avoid them
- How to get profitable or fail fast
- How AdWords might just be the most cost-effective market research tool on the planet (told you it's not just about driving traffic to your website!)

https://www.lifesciencemarketingsociety.org/

Rule number one of marketing communications: have a strategy.

By having a central content hub for your company, you can build a continually appreciating asset and reap ever-increasing rewards from your communications program. All your external outreach can then link back to, feed and grow this hub.

Do you want to build something that stands the test of time, or continually fight and work and produce – just to stay in the same place?

And what are ZEISS, Leica and Andor doing that other life science companies aren't?

Johannes Amon, the architect behind ZEISS' famed marcoms success, put it this way:

"Bind existing customers, empower them to become ambassadors/evangelists/influencers for your company/technology/product, and leverage their networks to hunt down new customers."

In this episode of the Life Science Marketing Society Podcast, we discuss how to do it and where to start.

https://www.lifesciencemarketingsociety.org/