There's no doubting the status of China as a sporting giant on the international stage, coming an impressive third in the gold medals table at the Rio Olympics. Along with this prominent, professional and competitive sports image, the world's most populous nation is now getting its vast population into various mass sports and fitness activities. Long-distance running, indoor exercises under the guidance of professional coaches and cycling are just some of the urban young residents' most favored. These people, mostly born after the late 1970s, are creating a new urban lifestyle, combining sports activities, fun, health and social networking. This emerging lifestyle, of course, is offering great business opportunities for any companies looking for a way into the Chinese market. (This program is hosted by Sam Duckett, written and produced by Yin Xiuqi)