The topic we will be covering is “The Augmented World” and the way augmented reality plays a part in not just creating great brand experiences but is also solving large business problems.

My guest for today is David Francis, CEO & Co-Founder of AR/VR Specialist Agency, Virtual Method. David is a pioneer of the AR industry, producing commercial consumer-facing AR for over 10 years now. He is regularly engaged to feature as a speaker to many different industries, internationally, about the disruptive or enabling impacts of AR and VR technologies. On top of creating and producing spatial content across scores of campaigns, for major brands in many verticals, David has also worked for-and-with leading hardware and software companies in the space, before founding Virtual Method in 2016.

DJ Shadow: https://open.spotify.com/artist/5CE2IfdYZEQGIDsfiRm8SI

Virtual Method: https://www.virtualmethod.com.au/platformsandpartners

Gucci Gamification: https://www.goodtoseo.com/guccis-gamification-chief-on-strategy-dungeons-dragons-and-digital-transformation-econsultancy/

Zappar Example: https://vimeo.com/zappar