Today on Life With Strings Attached, we’re joined by Joe Caruso of The Music Emporium in Boston: a shop that has become legendary for its thoughtful curation and deep respect for the guitar as both an instrument and a cultural icon. 

In this conversation, Joe and I explore the parallels between the artisan guitar movement and the craft traditions of furniture making, the balance between heritage and innovation in guitar design, and the importance of caring for the customer experience in retail. 

We’ll talk about vintage instruments and their unique stories, the challenges of navigating resale value, and how community, passion, and relationships remain the true currency of the guitar world.

Watch the video version on YouTube:
🔗 YouTube Channel – Life With Strings Attached

Learn more about Life With Strings Attached and Boutique Guitar Showcase:
🔗 Boutique Guitar Showcase

Support the deeper conversations:
🔗 The Business of Guitar – Patreon

Thank you for listening and supporting the ongoing conversation between music, makers, history and the future.

Today on Life With Strings Attached, I sat down with Richard Hoover, founder of Santa Cruz Guitar Company. From California’s redwood forests and the threat of wildfires to the physics of string tension and modal analysis, Richard brings nearly 50 years of lutherie to this conversation. 

We explore how science, craftsmanship, and empathy shape the acoustic guitar, why collaboration and open knowledge are vital for innovation, and how tradition and community continue to guide the future of guitar making.

Find Richard's work (Santa Cruz Guitar Company) here: 
https://santacruzguitar.com/
https://www.instagram.com/santacruzguitar/
https://www.facebook.com/santacruzguitar/
https://www.youtube.com/channel/UC1iV16BIJ2qG-4Z1OwV1fKg

Watch the video version on YouTube:
🔗 YouTube Channel – Life With Strings Attached

Learn more about Life With Strings Attached and Boutique Guitar Showcase:
🔗 Boutique Guitar Showcase

Support the deeper conversations:
🔗 The Business of Guitar – Patreon

Thank you for listening and supporting the ongoing conversation between music, makers, history and the future.

This week on Life With Strings Attached, I sit down with Avi Shabbat. From growing up in Jerusalem, discovering music in the middle of the grunge era and serving in the military, to building a career in sound engineering and eventually founding Shabbat guitars in Los Angeles. 

Avi's story is one of resilience, collaboration, and vision. In this conversation, we talk about uncompromising craftsmanship, the Frankenstein spirit of blending influences, and what it takes to turn passion into a thriving guitar company. I thoroughly enjoyed my conversation with Avi Shabbat. I hope that you do as much as I did. 

Find Avi's work here: 

https://shabatguitars.com/

https://www.instagram.com/shabatguitars/

https://www.facebook.com/shabatguitars/

https://www.youtube.com/@shabatguitars

Watch the video version on YouTube:
🔗 YouTube Channel – Life With Strings Attached

Learn more about Life With Strings Attached and Boutique Guitar Showcase:
🔗 Boutique Guitar Showcase

Support the deeper conversations:
🔗 The Business of Guitar – Patreon

Thank you for listening and supporting the ongoing conversation between music, makers, history and the future.

Welcome to Life With Strings Attached. I'm your host, Jamie Gale. For this week's special biography edition of Life With Strings Attached, we're on location in Switzerland with Giulio Negrini, founder of Giulio Negrini Guitars, to uncover the remarkable journey behind one of the boutique world's most imaginative and precise builders.

From a childhood steeped in fantasy and music, to mastering classical luthiery in Italy, Giulio's story is anything but ordinary. This is a conversation about craft, conviction, and creativity you won't want to miss. It was an honour to share this time with Giulio Negrini. I hope that you enjoyed it as much as I did.

Find Giulio's work here: 

https://negriniguitars.com/

https://www.instagram.com/giulionegriniguitars/

https://www.facebook.com/GiulioNegriniGuitars/

https://www.boutiqueguitarshowcase.com/giulio-negrini-guitars-gng

Watch the video version on YouTube:
🔗 YouTube Channel – Life With Strings Attached

Learn more about Life With Strings Attached and Boutique Guitar Showcase:
🔗 Boutique Guitar Showcase

Support the deeper conversations:
🔗 The Business of Guitar – Patreon

Thank you for listening and supporting the ongoing conversation between music, makers, history and the future.

Welcome to Life with Strings Attached. I'm your host, Jamie Gale. For this week's special biography edition of Life with Strings Attached, we're on location in Edmonton, Canada to dive deep into the story of Dion James, an extraordinary guitar maker who is helping to redefine the modern acoustic guitar. 

In this episode, Dion opens up about formative moments, the mentors who shaped him, and the subtle power of saying, "I can't." This is a portrait of a maker guided by intention, community, and the rhythm of real life. It was an honour to share this time with Dion James, and I hope that you'll enjoy it as much as I did.

Find Dion's work here: 

https://dionguitars.ca/

https://www.instagram.com/dionguitars/

Watch the video version on YouTube:
🔗 YouTube Channel – Life With Strings Attached

Learn more about Life With Strings Attached and Boutique Guitar Showcase:
🔗 Boutique Guitar Showcase

Support the deeper conversations:
🔗 The Business of Guitar – Patreon

Thank you for listening and supporting the ongoing conversation between music, makers, history and the future.

This week on Life With Strings Attached, we sit down with Reuben Forsland: Adventurer, innovator, and the luthier behind JOI Guitars. 

Reuben’s story stretches from backcountry snowboarding and near-death kiteboarding crashes to building guitars out of hempwood, carbon fiber, and even the walls of Jimi Hendrix’s childhood home. What drives him? A relentless curiosity, a hunger for challenge, and a reverence for the emotional resonance of sound. 

This episode goes beyond guitars, it’s about risk, creativity, family, identity, and the thrill of making something meaningful. Reuben doesn’t just build instruments, he builds wonder. Tune in.

Find Reuben's work here: 

https://www.joiguitars.com/

https://www.instagram.com/joiguitars/?hl=nl

https://www.facebook.com/joiguitars1/

https://www.youtube.com/channel/UCR1bpAe8BjDS5JnGAtpepDg

Watch the video version on YouTube:
🔗 YouTube Channel – Life With Strings Attached

Learn more about Life With Strings Attached and Boutique Guitar Showcase:
🔗 Boutique Guitar Showcase

Support the deeper conversations:
🔗 The Business of Guitar – Patreon

Thank you for listening and supporting the ongoing conversation between music, makers, history and the future.

This week on Life With Strings Attached, I’m joined once again by Omer Deutsch, founder of OD Guitars. Omer returns with insight forged under pressure, literally. Living and working in a conflict zone, he shares how humor, community, and creativity have become essential tools for coping and resilience. 

From the emotional toll of war to the deeper value of custom guitar making, Omer opens up about what it means to build something meaningful when the world around you feels uncertain. It’s raw, thoughtful, and full of humanity. I’m grateful for this conversation and I think you will be too.

Find Omer Deutsch / OD Guitars online:
 Website: https://od-guitars.com
 Instagram: https://instagram.com/od_guitars
Facebook: https://facebook.com/odguitars
YouTube: https://youtube.com/@ODGuitars

Watch the video version on YouTube:
🔗 YouTube Channel – Life With Strings Attached

Learn more about Life With Strings Attached and Boutique Guitar Showcase:
🔗 Boutique Guitar Showcase

Support the deeper conversations:
🔗 The Business of Guitar – Patreon

Thank you for listening and supporting the ongoing conversation between music, makers, history and the future.

Today’s guest is internationally acclaimed guitarist Maneli Jamal, known for his deeply expressive compositions and a playing style that fuses rhythmic complexity with emotional clarity. 

Born in Belarus to Iranian parents, Maneli’s journey spans five countries, twenty moves before the age of 18, and a lifetime of transformation through music. In this heartfelt conversation, we explore everything from the Japanese concept of Ikigai, to the evolving music industry, to personal stories of immigration, identity, and the profound loss of a beloved pet. 

Maneli shares how simplicity, curiosity, and emotional expression shape his art and how he’s turned challenges into opportunity through an entrepreneurial mindset. 

🔗 Where to find Maneli Jamal:
Website: https://www.manelijamal.com
YouTube: https://www.youtube.com/@ManeliJamal
Instagram: https://www.instagram.com/manelijamal
Spotify: https://open.spotify.com/artist/3SdoYdRCYxWvEiuugOerOI
Bandcamp: https://manelijamal.bandcamp.com

Watch the video version on YouTube:
🔗 YouTube Channel – Life With Strings Attached

Learn more about Life With Strings Attached and Boutique Guitar Showcase:
🔗 Boutique Guitar Showcase

Support the deeper conversations:
🔗 The Business of Guitar – Patreon

Thank you for listening and supporting the ongoing conversation between music, makers, history and the future.

Welcome to Life With Strings Attached. In this episode, we travel to the small Bavarian town of Illertissen to meet Rainer Tausch: Guitar maker, musician, and founder of Tausch Guitars. 

Rainer’s journey began with a homemade guitar at age 13, inspired by the music of Hendrix, AC/DC, and Deep Purple. Over decades, he carved his own path through craftsmanship and tone, blending tradition with bold design choices like his signature use of pearwood and his flamenco-inspired 665 scale length. 

We talk about his roots, the vibrant community of world-class luthiers in his region, and the power of staying true to your own creative voice. Whether you’re a builder, a player, or a fan of the craft, you won’t want to miss this one.

🔗 Find Rainer Tausch online:
Website: https://www.tausch-guitars.de
Instagram: https://www.instagram.com/tauschguitars
Facebook: https://www.facebook.com/p/Tausch-Electric-Guitars-100063247268267

Watch the video version on YouTube:
🔗 YouTube Channel – Life With Strings Attached

Learn more about Life With Strings Attached and Boutique Guitar Showcase:
🔗 Boutique Guitar Showcase

Support the deeper conversations:
🔗 The Business of Guitar – Patreon

Thank you for listening and supporting the ongoing conversation between music, makers, history and the future.

This episode dives deep into the legacy and future of D’Addario & Company with James D’Addario, Chairman and Director of Innovation. 

With roots in string making that stretch back centuries, Jim shares how his family’s craft evolved into a global leader through innovation, automation, and a relentless focus on quality.

Jim and I explore how string design affects musicianship, why clear communication is critical in marketing technical products, and the vital role of customer feedback in driving innovation. 

It’s a masterclass in entrepreneurship, music technology, and what it means to lead with both precision and heart.

Watch the video version on YouTube:
🔗 YouTube Channel – Life With Strings Attached

Learn more about Life With Strings Attached and Boutique Guitar Showcase:
🔗 Boutique Guitar Showcase

Support the deeper conversations:
🔗 The Business of Guitar – Patreon

Thank you for listening and supporting the ongoing conversation between music, makers, history and the future.