Why should startups invest early in lifecycle marketing? In this episode, we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.

Visit our website for the detailed episode recap with key learnings.

• Nine Lives Digital
• What is Product-led Growth?
• The Ultimate Guide to Account-Based Marketing
• B2B Marketing Attribution with Steffen Hedebrandt
• Connect with Nout on LinkedIn

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