What happens when two co-founders of the largest identity theft protection company come up with the crazy idea to share the CEO's social security number and invite hackers to steal his identity? 

See our source materials and other info for this episode at www.willitstickpodcast.com.

What happens when two co-founders of the largest identity theft protection company come up with the crazy idea to share the CEO's social security number and invite hackers to steal his identity? See our source materials and other info for this episode at www.willitstickpodcast.com.

LifeLock's CEO Wants You To Steal His Identity

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. They break down the details to find out: Will It Stick?

Business

Entrepreneurship

History

Marketing

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies Melissa &amp; Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. They break down the details to find out: Will It Stick?

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LifeLock's CEO Wants You To Steal His Identity

LifeLock's CEO Wants You To Steal His Identity