So excited to introduce you to Katie - one of my first clients!!! We worked together over the last couple years both in 1:1 and group settings and now she has become a good friend of mine.
What I love so much about her story is that she was able to take her skills and experience in healthcare management and pivot it to doing something she loves and is passionate about 😉
I get this question a lot from people around “how do I make a pivot or change” and I think Katie’s story is such a powerful example of redefining what success means to you and going on to create success on your own terms.
Two and a half years ago, Katie was ten years into a stable, well paid health tech career that checked every box except the one that mattered: passion.
In this episode, Katie and I unpack her path from burnout and indecision to founder of Logan Planning Solutions, a luxury micro wedding and elopement planning business built entirely on her own terms!
We talk about the moment she knew it was time to leave (a five year program offer that made her want to run the other way), the pressure to have the whole plan figured out before taking a single step, and how she finally gave herself permission to explore without knowing exactly where it would lead.
Katie walks through the messy middle of trying on different paths (a dog sanctuary, landscape design, general event planning) before niching all the way down to micro weddings, then repositioning into luxury work once she trusted her own instincts over what she thought a career was supposed to look like.
If you’re in the middle of a career pivot, wondering whether you have to have it all figured out before you make a move, or trying to design your life around what actually lights you up instead of what looks good on paper, this conversation is for you!
Katie’s story is proof that following your intuition, one messy step at a time, is enough.
We Cover:
* The “golden egg” pressure of needing the next step to be perfect before you’ll take it
* Leaving a stable, well paid career that had zero passion behind it
* The stepping stone metaphor, and giving herself permission not to have it all figured out
* Work life balance versus work life integration
* Niching down from general event planning to micro weddings
* The mindset shift behind repositioning to luxury clients
* Growing an Instagram following by showing up as her real, unpolished self
* Her advice to her younger self
The Timestamps:
* 00:00 — Welcome and intro to Katie Logan
* 00:39 — Life then vs. now: two and a half years of change
* 05:19 — The moment she knew it was time to leave
* 11:42 — How Sarah and Katie first connected
* 15:24 — Moving from 9 to 5 into entrepreneurship
* 16:51 — Work life balance vs. work life integration
* 21:38 — The “golden egg” and the stepping stone metaphor
* 26:40 — Exploring paths: the dog sanctuary, landscape design, and more
* 33:12 — Learning to niche down
* 36:26 — Landing on micro weddings, and why
* 44:06 — The mindset shift behind going luxury
* 48:06 — Growing an authentic Instagram following
* 51:19 — Advice to her younger self
* 52:06 — Where to find Katie
Where To Find Katie:
Katie is on Instagram at @loganplanningsolutions, where she shares behind the scenes looks at her luxury micro wedding and elopement design work, along with links to her website if you're planning a wedding, a honeymoon, or just want to say hi.
Links To Listen To The Podcast:
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sarahsinger.substack.com