In this episode HPM talks with Terry O'Reilly. Terry was co-founder and Creative Directory at Pirate Radio & TV, he's the host of the Under the Influence radio show on CBC Radio, and author of, most recently, This I Know: Marketing Lessons From Under the Influence. FMI see https://terryoreilly.ca
In Part 1, Terry talks about how he got into advertising, why he's passionate about radio as an advertising medium, and why copywriters are the highest paid people in advertising - among other things.
In Part 2, the focus is on Terry as an individual and as an entrepreneur. Listen to find out about his favourite book as a child, what he's reading today, and his favourite place to eat in the whole world.
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