In this episode, we dive deep into the captivating world of marketing and branding with a spotlight on rebranding with our guest Sofia Nguyen, Chief Marketing Officer at Azendo. Join us as we explore and discuss the strategic decisions, creative challenges, and transformative results that unfold during a brand's evolution. Whether you're a marketing enthusiast, a business owner, or simply curious about the dynamics of brand transformation, this episode is a must-listen. Tune in to gain insights, inspiration, and a front-row seat to the anatomy of a successful rebranding story.

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In a rapidly evolving digital landscape, B2B SaaS marketing has emerged as the undisputed catalyst for driving business growth, transforming industries, and revolutionizing how companies engage with their clients. As technology becomes an inseparable part of our lives, B2B SaaS companies find themselves at the forefront of innovation, providing cutting-edge solutions that shape the future of business operations and customer experiences. To touch upon the many intricacies of SaaS marketing, our host Muskan talked with our guest Canberk Beker, the Group Global Head of Paid at Cognism.

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In the dynamic world of B2B marketing, where engaging your target audience is paramount, video has emerged as a captivating tool that holds immense potential. It has become the conduit through which brands can effectively communicate their value proposition, build lasting relationships, and drive tangible business results. 
Our host Muskan is in conversation with Olga Denisova, the VP Global Marketing at Semrush explains how at the heart of any successful video marketing campaign lies a clear understanding of your goals. By aligning your video content with these objectives, you can create a focused and impactful strategy that resonates with your target audience.
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Building a marketplace or a startup is not an easy game. Strategies, the right planning and decisions make it possible for startups to find their niche and target audience. After that, it is another dimension that entrepreneurs and founders enter to build their startup further into a brand that people recognize and connect with. So, what is it that makes these startups stand out and work exceptionally when it comes to marketing and building themselves? All of this is answered as our host Muskan indulges in an interesting conversation with the co-founder of Mangtas, Jacki Demuynck. Come with us on this pandora's journey of exploring marketing more in detail!

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It all started with the dark pandemic when people started losing hope and shutting down their businesses. Krishi Fagwani, co-founder of Thrive Now explains the opportunity they saw while the world was running out of options. How they understood the gap in a particular industry and decided to work on it and build something that helps consumers be one step closer and reduce the interference of middlemen. Listen on to this conversation as our host Muskan, dives deep into what and how Thrive is bridging the gap and proving to be a unique pioneer when it comes to smart tech solutions

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Marketing is constantly evolving with the coming trends and technologies. Brands have to adapt to the futuristic ways as they are slowly but steadily entering our lives. Our host Muskan is in conversation with the founder of VOSMOS, Piyush Gupta as he dives deep into the metaverse and its implications for Marketing and Branding. What all goes into building a virtual reality for brands to delve into and what all are the opportunities that define e-commerce as greatly and minutely as if it was a retail-like experience. Join us on this journey as we discuss the trends and opportunities of technology and marketing mixing together to create the best experience for brands and consumers.

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E-Commerce drives strong with the wave of AI and multiverse web3 entering the future strong. But when we look at the other aspect of the sales funnel we see retail and many might consider it as the traditional way but it is as much a benefactor in the long race. Our host, Muskan in conversation with Narinder Mahajan, co-founder of ODN, where they discuss the aspect of retail and e-commerce in detail and how trends are changing in both aspects but the ways and profitability remains on the type of business and ideology with the right marketing mix. Join us as we dive deep into this.

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