Tenacity’s Founding Partner, John Gamble, is probably the most creative – out of the box – thinker I know. Who else would tune in to the Discovery Channel to watch a documentary on a gigantic and morbidly frightening spider, dwelling deep in the jungles of some hopelessly remote country (I hope never to visit), weaving a web as large as my house and think “Wow! – What a great metaphor for the way we should be thinking about our business relationships!” Only John.