Part two of us getting existential and asking: is AI in marketing legit? Is it going to take our jobs?

In this episode, we’re tackling the fails—yes, the epic, cringe-worthy, and sometimes downright disastrous AI mishaps in marketing. Think biggest blunders that have left us scratching our heads (and sometimes laughing out loud).

But it’s not all fun and games—we’re also diving into the darker side of AI in marketing. Data privacy breaches, environmental impacts, and the rise of AI-generated scams, oy vey!

So, is AI in marketing legit? Or is it just a ticking time bomb of bad decisions and unintended consequences? Stick around as we explore the good, the bad, and the very ugly of AI in marketing.

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References:

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Want to send us a message or an episode request? Get in touch: ⁠⁠https://isthislegitpod.com/⁠⁠

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Connect with your hosts:

⁠⁠Sophie Michaud⁠⁠

⁠⁠Kristina Knut

Two-parter! In the next two episodes, Kris and Soph tackle one of the hottest topics in the marketing world: AI.

And so, we ask: is AI in marketing legit?

From its practical uses to its pitfalls, we dive into:

Content creation truths: Why AI can get you 80% there, but the human touch is still indispensable.

Misconceptions: Why great AI marketing should feel… invisible.

The big question: Will AI take our jobs?

We share personal insights and real-world examples as we discuss when and how AI can enhance your marketing strategies—and when it's best left on the sidelines.

Next week, we’ll explore the biggest AI fails in marketing and the environmental impact of it all. Is it worth the cost? Stay tuned!

Make sure to subscribe, rate, and share this episode if you enjoyed this episode!

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Want to send us a message or an episode request? Get in touch: ⁠https://isthislegitpod.com/⁠

------

Connect with your hosts:

⁠Sophie Michaud⁠

⁠Kristina Knut

In this episode of Like, Is This Legit?, Sophie and Kris dive into the world of venture capital (VC).

After last week’s startup exploration, it’s time to uncover what VC funding is all about and whether it’s truly a blessing or a double-edged sword for startups.

Here’s what we cover:

Plus, we dish out some jaw-dropping stories of VC fails, including SoftBank’s billion-dollar gamble on “smart windows” and the luxury lifestyle fraudster behind Rothenberg Ventures.

Make sure to subscribe, rate, and share this episode if you enjoyed our deep dive into the world of venture capital!

Want to send us a message or an episode request? Get in touch: https://isthislegitpod.com/

Connect with your hosts:

Sophie Michaud

Kristina Knut

Startups — innovation hubs or hype factories?

In this episode of Like, is this legit?, we delve into the fast-paced, jargon-filled world of startups. With promises of world-changing innovations and billion-dollar valuations, startups are captivating – but how many are, like... actually legit?

To dig deeper, we went straight to the source (Slush!) and spoke with founders, investors, and startup enthusiasts who live and breathe this ecosystem.

Here’s what we cover:

• ​The stats behind startups and funding
• ​The cult-like characteristics of startup culture, from charismatic founders to hustle-driven lifestyles
• ​Scammy startups story-time!
• ​Startup buzzwords: which one should we keep, which ones should we retire... and what do they even mean?

A special thanks to the amazing people who shared their insights with us: Ivana Pesic Forbes, Mari Luukkainen, Viivi Marttinen, Misha Kaltyshev, Anni Salo, Rémy Bertoli, Sophie Forest, Divotsna Jangir, Henri Haaksiala, Zhao Hanbo, and Kurre Ståhlberg.

Subscribe, rate, and share this episode – and as always, keep questioning everything!

Dropshipping—is it a legitimate business model or just another hustle disguised as opportunity?

In this episode of Like, is this legit?, Sophie and Kris examine the world of dropshipping, exploring its roots, rise, and the murky waters it's wading through today.

We unravel:

Plus, we discuss the environmental and ethical questions lurking behind those cheap, trendy buys, and how to spot whether you're buying from a dropshipper.

As the festive season approaches, we’re taking a short holiday break and will return with fresh episodes in early 2025. Until then, stay scam-free and keep questioning everything.

Subscribe, rate, and share this episode if it opened your eyes!

In this eye-opening episode, we dive deep into the dark world of email scams and phishing tactics. From the early days of Nigerian prince emails to today's sophisticated AI-powered attacks, our hosts break down the shocking evolution of digital scams that could target anyone.

In this episode, we delve deep into the shadowy world of online deception. We'll dive into:

Learn about:

Warning: This episode will make you slightly paranoid—but in a good way! Tune in to arm yourself with knowledge and stay one step ahead of digital scammers.

A must-listen for anyone with an email address, online presence, or just a desire to protect themselves in the digital age.

What starts as a routine marketing job recruitment or an urgent ad platform notification quickly spirals into a sophisticated cybercrime operation designed to drain your ad accounts and compromise your digital identity.

In this deep-dive episode, we unravel the shocking world of ad fraud targeting marketers—a digital minefield where scammers are always one step ahead.

Following the digital breadcrumbs of real-world scam campaigns, we expose the intricate strategies cybercriminals use to infiltrate marketing teams and steal sensitive information.

Join us as we explore:

Whether you're a digital marketer, business owner, or simply want to understand the dark side of online scams, this episode is your essential guide to staying one step ahead of cybercriminals.

In this episode, we dive into one of the internet's most debated questions: Is the traditional 9-to-5 job a scam? Or has hustle culture and anti-work rhetoric skewed our perception of what work-life balance should look like.

We explore:

- The history of how the 9-to-5 became the norm (spoiler: it wasn’t corporate generosity that made it happen).

- Why the COVID-era work-from-home boom and economic downturn left so many questioning corporate structures.

- Who’s calling the 9-to-5 a scam—r/antiwork redditors, MLM recruiters, and digital nomads—along with their alternative narratives.

- The rise of hustle culture and anti-ambition movements, and how they’re shaping our relationship with work.

- Why the 9-5 isn’t inherently broken—it’s about *how* it’s set up and what you make of it.

Whether you’re team “Normalize the 9-to5” or you dream of breaking free, we’re unpacking the myths, realities, and everything in between.

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/danijel-zambo/fairytales

License code: XOAR8WR9ASBVVOD7

What starts as an innocent DM from an influencer quickly unravels into a web of deception, expensive water filters, and promises of digital entrepreneurship.

In this eye-opening episode, Kris shares her recent encounter with a sophisticated MLM scheme that's taking Nordic countries by storm.

Following the digital breadcrumbs, we discovered a complex operation combining two scams in one: a $5,000 Japanese water filter promising miracle health benefits wrapped in the alluring package of "digital entrepreneurship training."

Join us as we dive deep into:

• ​The art of MLM recruitment: the carefully curated "laptop lifestyle" content
• ​The science (or lack thereof) behind alkaline "Kangen water" and its supposed health benefits
• ​Why these schemes are surprisingly gaining traction in Nordic countries with strong social safety nets
• ​How to spot and avoid falling prey to similar schemes

Whether you're curious about the latest health trends or wanting to protect yourself from sophisticated scams, this episode is your essential guide to navigating the murky waters of modern MLMs.

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/danijel-zambo/fairytales

License code: R5MWJ4XEM5L7J8QW