SEO isn't a mundane process that can be boiled down to a checklist or cheat sheet. The best SEOs problem-solve and have a conceptual understanding of Search. Sarah Presch joins the SEO Rant podcast to share why critical thinking matters so much to doing SEO:

* Don't use SEO tools unless you also use your brain

* Why having a conceptual understanding is a huge SEO advantage

* Why thinking critically about SEO is not optional - it's a necessity that can't be avoided

Listen in as Sarah Presch and host Mordy Oberstein kvetch about the lack of critical thinking often displayed in "SEO".