So which is more persuasive? And is it always an either or situation?

 

Firstly what on earth do I mean by likeability and authority? This is all to do with how people perceive you as a person.

 

Likeability:

Open

Easy

Engages with people

Approachable

Laugh a lot

Girl next door

Relatable

Celebrity persona: Ellen (my celebrity spirit animal)

Cons: People will take you for granted, you will be taken advantage of, people are not willing to pay for access to you because your connection and friendship is so open.

 

Authority:  

No self deprecating humour

Stories showing overcoming problems rather than having problems

Prestige

Premium positioning

Limited access

One up manship

Easily offended

Celebrity persona: Oprah

 

Cons: Will repel people (but who doesn’t?!)

 

How to engineer the right perception

First decide which is more YOU. If you have issues with sharing the ugly, engaging too much that kind of thing, don’t try and engineer a likeable brand.

 

Then check where you shoot videos, what you’re wearing, the amount of quite frankly excruciating detail that you go into on social media if you’re anything like me.

 

Next, if someone engages with you either in your group or on a webinar acknowledge them! If it’s a joke, laugh. If it’s a compliment, write them a love note to say thank you.

 

So, which are you?